Lessons on Giving Patients Price and Quality Data:

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Sponsored by: HealthLeaders magazine
Presented on October 21, 2008

Provide power to the patient and bring more business to you

For most major purchases, consumers are getting the information they want at their fingertips-and on their terms. Doing that in healthcare is seen as impossible. But Alegent Health is well on its way to solving that problem. Its leaders realized that as more hospitals and systems move away from an inpatient-centered model and toward a comprehensive wellness-based model, it needed to be proactive-not reactive-in delivering the kind of consumer-friendly pricing and quality information that would make its organization stand out as a lifetime healthcare partner in sickness and in health. Learn from their blueprint how your organization can offer to offer patients relevant individual pricing information prior to service.

Listen to HealthLeaders Media for this 90–minute webcast and hear how Alegent Health's senior leadership team implemented My Cost, a web–based tool designed to calculate personally relevant treatment costs based on a number of customer–specific factors. Learn from their journey of success through a three–point consumer strategy that includes concepts and ideas that are adaptable to almost any size organization and budget, such as:

  • Easy–to–use–transparency tools
  • Development of innovative access points
  • Incentives to get people engaged in their health and healthcare
  • Don't underestimate the consumer. Competing on your value proposition derived from quality and pricing transparency is your path to thriving in the era of the educated customer.

    Purchase this informative webcast and learn how to:

      • Recognize and implement proven ways to meet consumers’ needs
      • Translate meeting those needs into long–term financial strength
      • Identify strategies to differentiate your facility from competitors and a build long–term relationships with customers
      • Analyze and overcome challenges in a pursuit of consumer–focused strategy


    1. Alegent's strategic shift
      1. If you don't do it, someone else will
    2. Nuts and bolts: Alegent's pursuit of a consumer engagement strategy
      1. Incentives to drive behaviors
      2. Innovative Access Points
      3. Consumer–friendly tools
    3. Q&A


    Alegent Health is the largest private employer in Nebraska, comprised of five metropolitan medical centers, four rural hospitals, and 42 primary care clinics with 125 physicians in Nebraska and Iowa. It has multiple collaborative affiliations with other healthcare providers in the region.

    Amy Protexter, Senior Vice President and Chief Marketing and Communications Officer, Alegent Health. Since joining Alegent, Protexter has helped to increase its profile as a national leader in consumerism and consumer–driven healthcare, helping launch both quality and price transparency initiatives for the organization. Her leadership has resulted in numerous awards – among them, the IABC Gold Quill award for a benefits communication program that launched consumer–driven healthcare plans for employees, resulting in 92% participation in the new plans. Protexter has more than 20 years of experience in the communications field, previously serving as director of account services for Smith and Collins, a start–up public relations firm in Omaha, Nebraska, and as the first vice president of corporate communications for Mutual of Omaha.

    Scott Wooten, Senior Vice President and Chief Financial Officer, Alegent Health has nearly 20 years experience in faith–based, not–for–profit healthcare senior financial management roles, mostly with Adventist Health System where he served at Kettering Medical Center, Dayton, Ohio, Huguley Health System, Fort Worth, Texas, and most recently, as senior vice president and senior finance officer at Florida Hospital in Orlando, Florida from 1998 to 2005. Wooten began his career as an auditor for Price Waterhouse, Denver, Colorado, in 1987. Wooten is an advanced member of HFMA and a member of AICPA. Wooten has been committed to faith–based healthcare for the last fifteen years and believes in universal mission to further the healing mission of Jesus Christ as a critical expression of Christianity in the 21st century.

    Tim Meier, Chief Financial Officer, Alegent Health Bergan Mercy Medical Center has been with Alegent Health for 9 years. Meier’s over 20 years experience in the healthcare field is broad based and includes working in various types of facilities, including a 50–bed hospital, a 250–bed standalone, and a ten–hospital system.  He has held positions as operations leader – revenue cycle operations, director of finance, controller, and chief financial officer. Meier is also a Fellow in HFMA.

    CEOs, COOs, CFOs, healthcare marketing executives, planning and business development managers, revenue cycle managers, board members, clinicians

    In addition to the expertise and advice presented during this webcast, you'll also receive a slide presentation of the program materials. These materials are provided with PDF links.

    New Purchase Option–– WEBCAST ON–DEMAND
    In addition to the regular CD purchase option for HealthLeaders Media webcasts, we are pleased to offer a new option: webcast on–demand. When you purchase a webcast on–demand you will be able to view the program anywhere and anytime by logging into your account on www.HealthLeadersMedia.com. It's also a perfect training tool for new staff or as a refresher for veteran staff.


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