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HealthLeaders Media uses cutting-edge web technology to deliver practical, informative, and engaging live events focused on the key areas of interest listed below. With just a few clicks of your mouse, you can tune in to industry experts as they offer tips, insights, and real-life examples that will help you meet the many challenges of today’s complex healthcare environment. Register for any of these upcoming webcasts today! Your transaction will be redirected to the HealthLeaders Media eCommerce site.
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Boost Service Line Marketing Through Innovative Community Outreach

Learn about new ideas that engage and connect with individuals in your community to enhance your return from outreach events.

New Physician Referral Models for Value-Based Care

Join physician referral experts from MGMA-ACMPE and Baptist Health System, San Antonio to learn how to create sustainable and scalable marketing plans for physician referrals that will keep pace with healthcare changes in 2013.

Boost Patient Satisfaction Scores Through an Accountability Model

Ardent Health Services, Monroe Clinic, and The Baird Group drill down on tools and strategies they’ve used to create a sustainable patient experience model based on accountability and service excellence. As the healthcare industry moves toward a payment model rewarding a positive patient experience, marketing initiatives are at the forefront of improving satisfaction scores through internal and external strategies. Learn what your team should be doing to accomplish these goals and help your organization boost its bottom line.

Future of Service Line Marketing: New Tactics, New Tools

Balancing the hospital brand and service line advertising is a challenge most internal marketers face. Learn from WellStar Health System, Cooper University Hospital, and Jennings Co. as they explore how to promote key services lines, build relationships with physicians to bring in more patients, and increase revenue.

Cardiology Service Line: From Volume to Value

Cardiology remains one of the best revenue generators in terms of reimbursements; however, cost cutting continues to be inevitable in order to make this service line even more profitable. The challenge for healthcare executives is aligning physicians to get buy-in and measure cost. Learn the tools to coordinate protocols and standardize approaches to better manage cost and reform transition in the cardiology service line without cutting into the service or quality of care.

Avoid 30-Day Readmissions, Improve Care Transitions

Get the tools to align care transitions, prevent bounceback readmissions, and improve overall quality of care, direct from the Southwest Ohio Care Transitions Collaborative and the University of Michigan Health System Sub-Acute Care Rehabilitation Program.

Marketing & Metrics: The Cleveland Clinic and Fairview Way

Can you prove the value of your marketing efforts to your organization's bottom line? Learn how marketing leaders from Cleveland Clinic and Fairview Health Services capture, track, and measure the impact of their marketing programs to demonstrate ROI and better support organizational business objectives.

Going Mobile: Defining Strategy and Establishing Metrics

Mobile solutions provide new ways to serve patients, improve efficiency, and deliver greater value. Discover how Swedish Medical Center, St. Elizabeth Healthcare, and Mercy Health have built mobile strategies that advance their business goals and how you can too.

Going Mobile: Defining Strategy and Establishing Metrics

Mobile solutions provide new ways to serve patients, improve efficiency, and deliver greater value. Discover how Swedish Medical Center, St. Elizabeth Healthcare, and Mercy Health have built mobile strategies that advance their business goals and how you can too.

Four Strategies to Transform Patient Experience

Join us for proven strategies to transform patient experience from industry leaders.  This customizable webcast allows you to pre-submit questions to our speakers to help guide the discussion, and ensure you get the answers your organization needs

Two Proven Strategies to Shrink Nurse Labor Costs

Join us for proven strategies to reduce nurse labor expenses from industry leaders. This customizable webcast allows you to pre-submit questions to our speakers to help guide the discussion, and ensure you get the answers your organization needs.

New Physician Referral Models for Value-Based Care

Successful physician referral programs are strategic, data driven, and coordinated with an organization’s overall physician engagement plan. Does your program fit the bill? Join HealthLeaders Media for a 90-minute webcast on physician referral solutions.

Battle-Tested Tactics for Key Internal Marketing Initiatives

When a key marketing initiative looms, you can already anticipate its accompanying challenges: executive buy-in, prioritization, resource allocation, and internal communication. But your initiative will succeed with proven strategies to achieve alignment. In this 90-minute Webcast, benefit from lessons learned from Catholic Health Initiatives’ communication campaign for EHR implementation, as well as what your service lines can mean for marketing opportunities.

Quantify & Cultivate Patient Engagement

More than just a buzzword, patient experience has become the quintessential objective in the current healthcare climate. Without it, future success will be impossible. Fortunately, the thriving world of social media offers proven pathways to not only create patient engagement, but actually build community around your organization. In this 90-minute Webcast, learn how Emory University Orthopaedics and Spine Hospital consistently scores above the 90th percentile in patient satisfaction using social media tools and metrics.

Creating an ACO Marketing Language

Accountable care is inevitable. Whatever specific form ACOs may ultimately take, accountability and integration will be an integral part of the healthcare landscape. As a marketer, you need to learn the new paradigm of managing population health versus growing patient volume in a traditional environment. You must remain agile for the coming tide of accountability. Join HealthLeaders Media for this 90-minute Webcast, including Q&A and case study, to advance your understanding of how to align ACO marketing with business needs, as well as market accountability to providers, and ultimately your community.

Ratchet Up Physician Referrals: Proven Methods & Measures

Join HealthLeaders Media for this 90-minute Webcast, including Q&A and case studies, for lessons and insights from marketing leaders with successful referral programs. At the heart of successful physician referral programs are relationships that result in buy-in, engagement, and alignment. How do you build those? And, how do you use data to prove your program's success to the C-suite?

Boost Market Share with Your Oncology Services

Join HealthLeaders Media for this 90-minute Webcast, including Q&A and a case study, for valuable lessons from marketing leaders. Given the growing trend toward all-inclusive cancer centers, do you know how to differentiate your own oncology services to protect and grow your market share? Your oncology care is distinct. Its marketing should be, too.

Proven Strategies to Market Women’s Services

Women are a vital audience to reach—is your marketing cutting it? As the primary healthcare decision-makers and the key to unlocking additional service audiences, you need up-to-date, effective marketing strategies to win women’s loyalty thus, business and expand your market share. Join HealthLeaders Media for this 90-minute Webcast, including Q&A, and learn from women’s health marketing experts, including a case study of Lexington Medical Center, whose $35,000 investment in Internet marketing paid off with the best financial year in the hospital’s history in a down economy.

Beyond ROI: Prove the Success of Your Marketing Efforts

Following proper guidelines for documentation and CPT code assignment for outpatient wound care is vital for appropriate reimbursement. Our speakers review new and updated CPT codes for outpatient wound care coding, give you strategies to improve documentation and coding accuracy, explain which services can be reported separately, and discuss coverage and coding for hyperbaric oxygen therapy (HBO)