3 Patient Experience Improvements Every Marketer Can Make

Patient experience lays the groundwork for every marketing initiative, yet many healthcare marketers feel they do not have a direct influence on how that experience is delivered. Here's how marketers' internal communication initiatives and C-suite influence can bring about positive change in the lives of patients.

2 comments on "3 Patient Experience Improvements Every Marketer Can Make"
Dan Prince (4/23/2014 at 4:16 PM)

Very timely piece. Marketing Officers also have the opportunity to see, understand, and portray Patient Experience in a larger context; namely, in the context of value. "Value" in healthcare equals Outcomes + Experience divided by Cost. And "Value" is what CFOs and CEOs and CXOs (chief experience officers) are increasingly focused on.
Ellen Sonet (4/23/2014 at 3:41 PM)

Kaiser Health New ( http://goo.gl/PbIA4T) reports that the 15-minute doctor visit is straining physician-patient relationships. Marketing can support patients and provider brands by thinking of themselves as "non-clinical physician extenders", providing information and education that helps ease anxieties, facilitate conversation and secure the bond between the patient and provider


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