Can University of Illinois Hospital Save Its Brand?

A decision by hospital leaders to participate in an advertising effort with an equipment vendor was intended to promote institutional expertise with robotic surgery. Instead it sparked an outcry among critics.

2 comments on "Can University of Illinois Hospital Save Its Brand?"
Michael Millenson (3/20/2014 at 7:58 AM)

I almost laughed out loud at the title of this article. How silly and solipsistic. Even by health care standards, this was a minor scandal: well-intentioned employees went overboard and tarnished the institution's reputation temporarily. It's a small, inside-page story in the Chicago Tribune. It has nothing to do with patient care. Few to no patients or doctors will care about it in a few weeks except to remember that someone at the hospital showed poor judgment. Not only were no patient hurt, no one even embezzled money! By Chicago and Illinois standards, this is minor stuff. The only reason it is important is in a larger health care context; that is, as Paul Levy pointed out, device makers crossing a line. That impact will linger in the industry, as it should. But U of I's reputation in its market? Hardly any at all.
ben (3/20/2014 at 2:29 AM)

My trust was shaken the moment I saw the ad. There are two types of robotic surgeons. Those that use the device for specific solutions for patient care, and those that shamelessly promote the device because of its' perceived wow factor. These are the PSA test only prostatectomy cutters, and the vaginal hysterectomy avoiders plunging into the abdomen because it appeals to their ego. The second kind are the one needless driving cost and muddying the science. U of I is definitely on their team. Perception first, science second. Have another canoli fellas.


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