Behind Retailers' Healthcare Strategies, Operational Know-How

Some retailers, reasoning that they are "smart about efficiency and productivity and standardization and using digital technology and getting closer to the customers, believe that they can… really change the way that care is delivered and paid for in this country," says one analyst.

1 comments on "Behind Retailers' Healthcare Strategies, Operational Know-How"
Jennifer Kobylar (3/3/2014 at 4:31 PM)

Whether payer, provider or retailer - the changes in the marketplace are bringing new opportunities for companies that can change their mindset and processes to start building relationships with today's health care consumers. High deductibles and the shifts to exchanges have left health care consumers feeling anxious and confused. They will be looking for innovative companies that can provide information and guide them, and help them become empowered consumers and shoppers of health care services. Media Logic's recent white paper "Meet the New Health Care Consumer" talks about the opportunities for health care marketers.


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