Jackpot: Aligning Marketing & Physician Relations

Here's what can happen when internal departments of a hospital or health system start working together: Marketers get better data and gain insight into new opportunities for growth.

1 comments on "Jackpot: Aligning Marketing & Physician Relations"
Eric Brody (8/14/2013 at 4:41 PM)

Jacqueline, Important topic to write about. Healthcare systems and hospitals are being squeezed. Budgets are being squeezed. And increased access to care means that patient growth and loyalty are by no means guaranteed. The silo'ed mentality has to change. It breeds inefficiency and impedes progress. Can you even think of another industry in which these artificial walls exist between internal departments (in this case, admin functions, service lines, marketing, business development...)? Patients, like customers across other industries, could care less about the structure of your business. What they do care about is a respectful, positive, seamless experience. And the only way for this to come about is through organization-wide alignment. Which begins with leaders who appreciate the train that's coming [INVALID] and who are willing to embrace data, learn from insights and take action. Eric Brody Trajectory


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