Top 3 Hospital Rebranding Trends

As the New Year gets underway, some hospitals are trying for a refresh by unveiling new names and new branding efforts. In healthcare marketing, as in life, there is no reward without risk.

2 comments on "Top 3 Hospital Rebranding Trends"
RC (9/22/2015 at 10:19 AM)

So a pretty new logo, at the taxpayers' expense, is supposed to make 'health' 'care' better? How often do other big corporations revamp their 'identites'? New logos, revamped signage, stationery, new paint, new uniform colours, website overhauls, etc etc etc cost thousands upon thousands that should be invested in things like wait lists, beds, competent doctors, etc. But I guess that's just not shiny or sexy like a pretty new logo. Overpaid hospital administrative staff are bad enough a joke... let's form a very important committee and ponder a pretty new logo/rebrand every five or so years and try to throw a blanket over the same lame 'health care'.
jason snyder (1/18/2013 at 4:22 PM)

Hi Marianne. Very interesting article. It's amazing to me, though, that healthcare execs and marketers believe that "rebranding" can accomplish the things they want such an effort to accomplish, including differentiating, communicating value, etc. As you know, health care is undergoing seismic changes. What worked before will not work now, whether it be patient care or administration. Healthcare execs need to start looking at marketing and communications in the same way. I wrote a blog about it at I'd be interested in everyone's thoughts. Thanks! Jason Snyder


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