4 Reasons Hospitals Must Dive Into Social Media

New York City's Continuum Health Partners recently dove head first into the social media waters. Its story proves why hospitals must welcome Twitter, Facebook, YouTube, and other platforms into their marketing strategy.

3 comments on "4 Reasons Hospitals Must Dive Into Social Media"
Kajsa Haracz (9/26/2012 at 8:41 PM)

Getting a social media effort off the ground is a gradual process that requires everyone to buy in and fully understand social media and its unique process. In this case, a relatively small staff, paired with a focused investment, is making great strides. Now that the content is where we need it to be, we can begin to promote the sites more aggressively. In fact, we are seeing growth each month.
Need more info (9/21/2012 at 1:15 PM)

Are you kidding? Yes the four reasons make sense but did anyone actually look at their engagement? Very low numbers - especially in that market. What would be most helpful to know is how much staff resources they're devoting to social media and how they're measuring ROI.
Erick kinuthia (9/20/2012 at 9:40 AM)

Very great document.Marketing of medical services by the doctors is also a big idea to consider in this case.This is because social media offers a great chance to market the medical services. Erick Kinuthia Team MDwebpro.com


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