Celebrity Ties Benefit Hospitals—When Alignment is Right

"The celebrity is not the star; our medicine is the star," says Julie Amor, vice president of marketing at The University of Kansas Hospital. Her organization has twice seen success with marketing campaigns headlined by well-known, relatable, and respected actors.

1 comments on "Celebrity Ties Benefit Hospitals—When Alignment is Right"
Christine Ricci (7/25/2012 at 12:50 PM)

KU has done an outstanding job leveraging celebrity talent to align with their brand and to influence market perceptions. This article is spot on.


FREE e-Newsletters Join the Council Subscribe to HL magazine


100 Winners Circle Suite 300
Brentwood, TN 37027


About | Advertise | Terms of Use | Privacy Policy | Reprints/Permissions | Contact
© HealthLeaders Media 2016 a division of BLR All rights reserved.