Best Hospital Websites Put Patients First

Skip the long descriptions about your facility's storied past. Instead, give patients an easy-to-navigate, up-to-date website that provides quick access to your healthcare services and providers.

1 comments on "Best Hospital Websites Put Patients First"
Bill Sterzenbach (2/6/2013 at 9:54 AM)

Sometimes it makes sense to hide the milk. In fact, there is a very good reason why it's not by the register. When determining the architecture for your site, you need to determine which items need to be by the register and which should be in the back aisle. Too often, health-related websites make info TOO accessible - sometimes a visitor SHOULD be required to learn a bit before getting to "the goodies". For example, a few pages on the risks and costs wedged between a marketing piece on robotics and the "contact us about robotics options" page.


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