7 Reasons Hospitals Buy Technology They Don't Need

We keep hearing that health providers should be cutting costs, so why do healthcare chiefs keep buying high-priced gadgets and gizmos that don't improve quality of care? Ego, vanity, and economics are the driving forces.

2 comments on "7 Reasons Hospitals Buy Technology They Don't Need"
Jessie (1/12/2012 at 10:38 PM)

Why does Chris VanGorder cry everytime UCSD makes competitive gains in San Diego's marketplace? Start focusing on what's really important like patient safety. Implement an electronic record with a CPOE to allow benchmarking with top hospitals across the country. Find a niche and stick with it[INVALID]looking across the field at the "U" will not improve unless you fix what's wrong inside.
Michael Cylkowski (1/12/2012 at 8:01 PM)

Gene Schneller, PhD, Health Sector Supply Chain Management Professor at Arizona State University's W.P Carey School for Business claims that Physician Preference Items (PPI) are one of the uncontrolled healthcare costs. It is constantly the outlier cost that seems unsolvable. We have made solving that problem our competitive advantage in the open-heart surgery customer segment. Surgery is about adapting to the unique anatomical problems but most surgeons are constrained by what tools they were trained to use. And the popularity of a PPI can be geographical and often traced to the diligence of the local device rep. We have established relationships with surgeons that have the confidence and skills to use products that other surgeons may have abandoned. We have identified physicians that can adapt to other equipment and when asked will use items that may otherwise go obsolete in this geographic market.


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