4 YouTube Best Practices for Healthcare Marketers

YouTube and other social media can be powerful marketing tools. But hospital marketers must follow a few critical rules in order for YouTube, along with Facebook and Twitter, to enhance their efforts.

1 comments on "4 YouTube Best Practices for Healthcare Marketers"
Andrew B. (11/21/2011 at 9:36 AM)

The explosion of YouTube is based on the premise that everyone can do it. But that doesn't mean everyone can produce a great video. You need to be totally professional. That means you need consent forms for everyone in the video, especially patients. You shouldn't show logos or trademarks. You shouldn't disrupt workflows. Video technical specs need to be up to par. Editing needs to be tight. Good audio and proper lighting are essential. DO NOT hand a Flip cam to your staff and hope for the best.


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