Physician Recruiters Share Alternative Strategies

As the physician shortage skyrockets, so should a hospital or health system's recruiting efforts. Marketing priorities have long centered on attracting patients, but it's time to focus on physician recruitment using portals, live chats, and other innovations besides just word of mouth.

3 comments on "Physician Recruiters Share Alternative Strategies"
Daren (6/17/2011 at 3:48 PM)

Baystate seems to be using the right resources. Well written, but scary in terms of the physician gap we are going to face in the future. It used to be a family tradition to follow your father/mother into medicine, most providers are now sending their kids down a different career path!
Aninda (6/16/2011 at 2:27 PM)

I don't disagree with the increased demand for primary care physicians in the future; the only exception would be pediatrics. I can vouch for that as a pediatrician myself.
John Luginbill (6/15/2011 at 3:15 PM)

Loved your perspective, Anna, on health care marketing as it relates to physician retention. This is a topic that is becoming increasingly more important and something not discussed much in the industry. Hope you will check out my website,, and keep the discussion going on how to continuously improve health care for patients and providers.


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