Healthcare Philanthropy: It's Your Job

Charitable giving for nonprofit healthcare institutions plummeted 11% in 2009. Regardless of whether you think healthcare reform legislation is long overdue or a giant boondoggle, it's going to put a dent in your revenues over time, and you need potential donors to understand that. It's time to make philanthropy a strategic imperative.

1 comments on "Healthcare Philanthropy: It's Your Job"
Bogey (10/4/2010 at 9:48 AM)

Sadly, Mr. Betpeze missed an important point about why some choose not to donate to healthcare institutions, such as hospitals. While health insurers average a mere 3% profit (PriceWaterhouseCoopers 2008 study), some hospitals and their affiliated organizations continue to expand with elaborate ornate facilities, raising consumers' eyebrows. For the lay consumer watching what appears to them to be this extravagance in the middle of a healthcare debate calling for lowering cost, it shouldn't be surprising that they close their wallets when these same institutions come hat in hand asking for money. No, the institutions should start by cutting their cost, negotiating lower rates with insurers, and expanding more modestly with at least the appearance of frugality. Only then will many lay folks consider helping them out financially.


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