Insurers Try Incentives to Improve Medication Adherence

For the millions of adults who don't regularly take their medicine as prescribed by their doctors, insurers and others in the healthcare industry are trying to figure out what incentives may improve medication adherence and, in the long run, improve quality and reduce costs.

3 comments on "Insurers Try Incentives to Improve Medication Adherence"
Joshua Wachman (9/15/2010 at 12:25 PM)

With this behavioral economics research and other behavioral psychology in mind, Vitality developed a "patient centered and multi-faceted" platform for lifting med adherence. Vitality GlowCaps are free to patients and help with reminders, refills, reporting and rewards. GlowCaps smart packaging connect the ubiquitous amber prescription bottle to the network creating real-time feedback loops which in clinical trials has demonstrated durable and substantial adherence (>95%). I invite progressive insurers like Aetna, challenged to offset the high cost of poor adherence to learn more at Chim Chim Che Ree!
Deb Taylor (9/15/2010 at 11:10 AM)

Maybe if pts had to pay for their re-hospitalization when they don't take their medications in full then they might find it worth while.
Kwame (9/15/2010 at 2:13 AM)

Elyas Bakhtiari brings up a huge issue facing insurers, pharmaceutical companies, and to the consumer. Lack of compliance to medication inadvertently affect the prices for the medicine. I believe instead of targeting just the person taking the medication, involve everyone around them. Medicine is one part of the equation, having the support of friends, family, and doctor is the other half


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