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  July 16, 2014 Follow us on FacebookFollow us on TwitterJoin us on LinkedInRSS feed

Nemours Videos Low on Doctors, High on Smiles

Marianne Aiello

Partnering with a Florida creative agency, Nemours Children's Health System has launched a marketing campaign that emphasizes the breadth of its services by showcasing active, playful children in a series of upbeat videos. >>>


Editor's Picks

Doc Shortage 'Fix' Is a Disaster Waiting to Happen

New legislation in Missouri will create a new class of medical license, the "assistant physician." Critics say it will establish a reprehensible dual standard of care, one for the rural and underserved and another for everyone else. >>>

Mayo Tops U.S. News Best Hospitals Rankings

A shift in methodology emphasizes patient safety, reduces the weight of an organization's reputation, and uses better data for more objective assessments, says U.S. News & World Report. >>>

OPPS Proposal Calls for Colonoscopy Complication Reporting

A quality measure in CMS's 2015 Outpatient Prospective Payment System proposed rule would count instances of Medicare beneficiaries seeking hospital treatment for adverse events related to outpatient colonoscopies. >>>

Physician Pay Increasingly Linked to Value-based Metrics

Primary care doctors surveyed by the Medical Group Management Association say nearly 6% of their compensation was pegged to quality metrics in 2013, up from 3% in 2012. >>>

Maternal Support Program Pays Off for Moms, Kids, Hospital

A nurse CEO describes the "good investment" her hospital has made in a 20-year-old program that sends specially trained nurses into the homes of low-income women during pregnancy and early childhood. >>>

Narrow Provider Networks Set to Spread

As the healthcare industry focuses on cutting costs, narrow provider networks designed to deliver value are taking hold as a widespread business practice. >>>

Q&A: ProMedica's New CFO Talks Population Health

ProMedica CFO Alan Sattler talks strategies for dealing with the financial pressures on the non-profit system, including its focus on community-based population health efforts that strive to meet patients' basic needs as well as their healthcare requirements. >>>

LIVE Webcast

Webcast: Mastering Healthcare Scorecards: Marketing Lessons from Cleveland Clinic

Date: July 23, 2014, 1:00–2:30 p.m. ET Join marketing leaders who have all but mastered scorecard strategy as they reveal proven tactics for analyzing, communicating, and learning from key performance indicators. Register Today >>>

News Headlines

HCA boosts guidance as hospital chain's profit beats estimates

Bloomberg Businessweek, July 16, 2014

The Obamacare surge? No sign of pent-up doctor demand yet

NBC News, July 16, 2014

The doctor will click on you now, but can she feel your pain in an e-Visit?

Bloomberg Businessweek, July 15, 2014

Sunshine Act will reveal drug companies giving gifts to doctors

The Denver Post / Associated Press, July 15, 2014

Health care settings accommodate obese population

The Times, July 14, 2014

As health care costs grow, everything else shrinks

The Boston Globe, July 14, 2014

Will health reform bring new role, respect to primary care physicians?

Kaiser Health News, July 11, 2014

New MA health insurance website passes key test

The Boston Globe, July 11, 2014

Anthem Blue Cross faces another suit over Obamacare doctor networks

The Los Angeles Times, July 10, 2014

Race is on to profit from rise of urgent care

The New York Times, July 10, 2014

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Webcast: Mayo Clinic & Vanderbilt Health—The New Social Media Playbook

Date: September 16, 2014, 1:00–2:30 p.m. ET Having set the gold standard for social media performance, leaders from Mayo Clinic and Vanderbilt University Medical Center reveal what key platforms are still making an impact, how to leverage social technologies to improve patient experience and drive engagement, and how to optimize your resources to ensure consistent brand messaging. Register Today >>>

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