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  June 4, 2014 Follow us on FacebookFollow us on TwitterJoin us on LinkedInRSS feed

'Powerful' Results from a Refreshed Tag Line

Marianne Aiello

To reverse low awareness of its advanced and complex healthcare services, a two-hospital system in Pennsylvania retooled its marketing campaign tagline. >>>


Editor's Picks

The Hospital of the Future is Not a Hospital

Pursuing expensive inpatient volume in the traditional sense is a strategic dead end. Any new construction undertaken by hospitals and health systems should be based on adaptability, patient flow, and efficiency gains—not bed count. >>>

Prescription for Narrow Networks: Add Transparency

Removing the consumer pinch from narrow provider networks in individual insurance exchanges is a matter of striking a "delicate balance" between payers and the insured, suggests a Robert Wood Johnson Foundation report. >>>

Medicare Overpaid Physicians $6.7B For Miscoded Claims

An examination of medical claims records by federal officials finds that more than half of doctors' claims for patient evaluations and related services had incorrect codes or lacked the necessary documentation. >>>

Hospitals Begin Subsidizing Exchange Premiums via Third Parties

A collaboration between a Wisconsin United Way chapter and the University of Wisconsin Hospital and Clinics uses a hospital financial gift to help defray the cost of health insurance for some potential enrollees. It could be a model for others. >>>

Pioneer ACO Program Awaits New Rules

CMS may release as soon as this summer new rules for Medicare's gainsharing programs and a decision on whether to launch a second round of Pioneer ACO participant recruitment. >>>

Partnering for Better Population Health Management

Hospital and health system leaders know the reimbursement transformation is coming—even if it hasn't reached them yet—and they are beginning to form alliances with regional providers to find strength in numbers. >>>

Chief Experience Officer as Head Rule Breaker

A hospital's CXO is often the one person who can coordinate cooperation among departments to ensure patient experience problems get resolved before they impact HCAHPS scores, which can affect reimbursement. >>>

LIVE Webcast

Webcast: Mastering Healthcare Scorecards: Marketing Lessons from Cleveland Clinic

Date: July 23, 2014, 1:00–2:30 p.m. ET Join marketing leaders who have all but mastered scorecard strategy as they reveal proven tactics for analyzing, communicating, and learning from key performance indicators. Register Today >>>

News Headlines

Hospitals look to urgent care ventures to boost presence, referrals

The Times-Picayune, June 4, 2014

Medicare could save billions by scrapping random drug plan assignment

Kaiser Health News, June 3, 2014

Ban lifted on Medicare coverage for sex change surgery

The Washington Post, June 3, 2014

Surge reported in sales of healthcare plans

The Hill, June 3, 2014

Rising drug prices trigger civil war

The Hill, June 2, 2014

Study questions need for employer healthcare requirement

NPR, June 2, 2014

Physicians, hospitals size up value-based healthcare

InformationWeek, May 30, 2014

Healthcare's new friend: Avatars

InformationWeek, May 30, 2014

7 things healthcare systems should know about the next big benefit change

Kaiser Health News, May 29, 2014

Sonoma County man battling cancer denied coverage by Anthem Blue Cross after paying $100K in premiums

CBS SF Bay Area, May 29, 2014

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