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  May 14, 2014 Follow us on FacebookFollow us on TwitterJoin us on LinkedInRSS feed

Physician Involvement Can Influence Marketing Metrics

Marianne Aiello

By aligning hospital physicians with the marketing department and its strategies, the patient experience and marketing goals both stand to benefit. >>>


Editor's Picks

How Making Hospital Quality Data Public Affects Providers

Healthcare leaders are finding that posting quality scores and outcomes, both good and bad, can be beneficial for staff as well as patients. >>>

Highmark Execs Detail ACO Transformation

Highmark, the Pennsylvania-based integrated healthcare network, seeks to use ACOs and primary care medical homes to transform the way it does business. >>>

Feds Bust 90 Linked to Medicare Fraud Schemes Totaling $260M

As the result of a multi-city operation, the Medicare Fraud Strike Force has brought charges against scores of people, including doctors, nurses, and other medical professionals allegedly involved in false billing schemes. >>>

Providers' Trust in Payers 'Abominably Low'

A survey designed to measure the level of trust that hospital executives have in health insurance companies finds several factors that contribute to low scores, including the length of time it takes for claims to be paid, and the rates hospitals and physicians are paid. >>>

Do Hospital CEOs or NFL Coaches Have Better Job Security?

Healthcare CEO and NFL head coach are both high-pressure, high-visibility, results-driven, highly competitive, and well compensated occupations with high turnover rates. Think twice before you answer. >>>

Public Reporting Can Boost Healthcare Quality—Locally

An ambitious project by the Robert Wood Johnson Foundation has been able to make the connection between public reporting and healthcare quality improvement in specific communities. >>>

Athenahealth CEO: Hospital Leaders Should Attack Status Quo

HIT leader and now author, Jonathan Bush, doesn't mince words. Hospital chiefs are almost all "facing in exactly the wrong direction," he says, when they should be in "assault mode" against "that which is bigger and more sclerotic" than themselves. >>>

LIVE Webcast

Webcast: Marketing-Physician Alignment—Balancing Priorities for Volume & Value

Date: May 22, 2014, 1:00–2:30 p.m. ET As the industry shifts from volume to value, healthcare marketing's function expands from patient acquisition to strategic support and population health management. Join marketing leaders as they outline proven strategies for fostering growth and engagement to achieve both volume and value targets. Register Today >>>

News Headlines

Medicaid rolls grow in states resisting health law

The Washington Post / Associated Press, May 14, 2014

One health insurer wants to cut rates 6.8%. Another wants to hike them 26%. What gives?

The Washington Post, May 14, 2014

$474M for 4 failed Obamacare exchanges

Politico, May 13, 2014

How MA screwed up Obamacare

VOX, May 13, 2014

US healthcare firms pay $4.8m in damages after 6,800 patient records leaked to web

The Drum, May 12, 2014

Apple's healthcare prospects intrigue industry observers

eWeek, May 12, 2014

Report: Excitement over healthcare spending may be overblown

The Hill, May 9, 2014

What the US can learn from Brazil's healthcare mess

The Atlantic, May 9, 2014

Former Obamacare czar wants to make single-payer happen

VOX, May 8, 2014

Humana sees 2014 membership growth as Obamacare sales surge

Chicago Tribune / Reuters, May 8, 2014

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