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  March 26, 2014 Follow us on FacebookFollow us on TwitterJoin us on LinkedInRSS feed

6 Ways YouTube Connects With Patients

Marianne Aiello

Even providers with small marketing budgets can implement YouTube strategies that resonate with patients in meaningful ways. >>>


Editor's Picks

CMS Confident as HIX Deadline Nears

After stumbling at the starting line, federal officials are pushing for a strong finish in the inaugural open enrollment period for the new public health insurance exchanges. And they're offering some individuals a deadline extension. >>>

What the Patient Really Wants

Having reached the probable limits of their healing powers, several clinicians and administrators at Gundersen Health System made sure a patient got what he really needed—no matter what. >>>

'Vicious Cycle' Flagged in MA Hospital Financing Disparities

Lobbying efforts by community hospital chain Steward and a labor union take on the Boston-based teaching hospitals. >>>

Medicaid Expansion, Payer Oversight Seen as Vital to Healthcare Reform

Medicaid expansion, regulation of insurers, and oversight of private insurance plans are key factors in the national healthcare reform effort, a Commonwealth Fund report suggests. >>>

Interoperability Needs More Than Fired-Up Buyers

Health information technology buyers have been demanding interoperability for some time, yet too many IT vendors have too often kept the door to interoperability locked tight, denying the industry $30 billion in potential savings. >>>

Should Healthcare Workers be Tested for Nicotine?

One in five healthcare organizations will not hire smokers. Some are screening for nicotine use, saying they wish to promote a healthier workforce. Not everyone is buying it. >>>

LIVE Webcast

Webcast: Marketing-Physician Alignment—Balancing Priorities for Volume & Value

Date: May 22, 2014, 1:00–2:30 p.m. ET As the industry shifts from volume to value, healthcare marketing's function expands from patient acquisition to strategic support and population health management. Join marketing leaders as they outline proven strategies for fostering growth and engagement to achieve both volume and value targets. Register Today >>>

News Headlines

Obama administration will allow more time to enroll in healthcare on federal marketplace

The Washington Post, March 26, 2014

Court hearing suggests serious challenge to healthcare law

The New York Times, March 26, 2014

Bungling mars healthcare deadline in some states

The Miami Herald / Associated Press, March 26, 2014

Poll: Most uninsured didn't know about March Obamacare deadline

The Washington Post, March 26, 2014

Obamacare subsidies seen as illegal on state exchanges

Bloomberg, March 25, 2014

Draft rules would help protect seniors when Medicare Advantage plans drop doctors

Kaiser Health News / The Washington Post, March 25, 2014

Uninsured people don't like or understand Obamacare

The Atlantic, March 25, 2014

Many people won't be enrolling by March 31 healthcare deadline, for all sorts of reasons

Star Tribune / Associated Press, March 24, 2014

Obamacare website glitch erroneously tells thousands they are ineligible for coverage, March 24, 2014

Deadline days away, White House going all out to hit Obamacare target

CBS News, March 21, 2014

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Webcast: Patient Experience & HCAHPS—Optimizing Touch Points and Training Internal Champions

Date: April 24, 2014, 1:00–2:30 p.m. ET Leaders from CHS and Baird Group share marketing strategies for communicating patient experience imperatives and developing programs to reinforce them. Register Today >>>

From HealthLeaders Magazine

Shifting Patient Patterns

Change is coming, but leaders have various outlooks for and responses to the new patient dynamics. >>>


Why Is Price Transparency So Hard?


Advances in Cancer Care

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