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  July 24, 2013 Follow us on FacebookFollow us on TwitterJoin us on LinkedInRSS feed

Don't Let Lack of Metrics Sink Your Marketing Department

Jacqueline Fellows

The notion that it's too hard to determine the value of a marketing strategy is common. And it could be negatively affecting the way that marketing departments are viewed within the C-suite. >>>


Editor's Picks

Stratus Healthcare Alliance Strategy Detailed

Georgia's new 23-hospital collaborative, with its focus on operational initiatives and improving population health, "represents a formidable force with substantial bargaining power" and may be the first stage of something bigger, says one healthcare analyst. >>>

Healthways Inks Deal with Ornish

Programs developed by Dean Ornish, MD, for coronary artery disease, Type II diabetes, and early-stage prostate cancer are expected to extend Healthways' existing portfolio of well-being improvement programs. >>>

Health Exchange Rates Surprisingly Low

Blue Shield of California says it expects rates for its policyholders to increase 13% on average in 2014, an increase executives say will be "legitimately below what people expected them to be." >>>

HIX Bedeviled By Tech, Resource Hurdles

The countdown is on and the make-or-break technology backbone of the government's health insurance exchange is shrouded in questions about security and privacy. One health insurance vendor calls the scenario "a nightmare." >>>

Healthcare CFOs Sing Reform Blues

Despite the prospect of millions of newly insured patients, many hospital and health system finance executives are not expecting healthcare reform to be a boon to their organization's bottom line. >>>

Leah Binder Wants Your Hospital Data

The Leapfrog Group CEO wants public reporting of nine so-called "never events" to remain public. The AHA, she says, wants to suppress it. But that's not all. Binder wants "more data—a lot more data." >>>

Q&A: Retiring CEO Details MSHA's Winning Strategy

Dennis Vonderfecht took over an East Tennessee hospital in 1990 and built it into the Mountain States Health Alliance. As he prepares to retire, Vonderfecht details some of his strategic moves and expresses optimism for the organization's future. >>>

Intelligence Report

Intelligence Report: Advancing Clinical Quality from Data to Decisions

If two-thirds of healthcare leaders claim a "great deal of experience" with clinical quality and patient safety metrics, why are so many having difficulty turning that data into meaningful improvements? This report uncovers the technological and cultural barriers hampering clinical quality improvements and provides practical, proven recommendations to help overcome them. Purchase Today >>>

News Headlines

As clock ticks, fierce turnout effort for health law

The New York Times, July 24, 2013

Unstable EHR market getting agitated

Government Health IT, July 24, 2013

Media blitz coming for online health exchange / Associated Press, July 24, 2013

Time to get out of the high-risk health insurance pool?

NPR, July 24, 2013

Doctors skeptical, confused about Obamacare

CNBC, July 23, 2013

Kids with pediatricians also getting care at clinics

The Baltimore Sun / Reuters, July 23, 2013

White House finds the funny in 'Obamacare' pitch to youth

Reuters, July 23, 2013

Pricey hip, knee surgery no guarantee of better results

CNBC, July 22, 2013

The Obamacare provision that terrifies insurers

The Washington Post, July 19, 2013

Hospitals may soon be reaching for the stars

Kaiser Health News / The Boston Globe, July 18, 2013

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Webcast: Metrics and Marketing—Proving Value in Healthcare Marketing

Date: September 25, 2013, 1:00–2:30 p.m. ET Join marketing veterans from Capella Healthcare and Jarrard Phillips Cate & Hancock to learn how to implement and measure marketing efforts under common resource challenges found at small to midsize hospitals and health systems. Register Today >>>

From HealthLeaders Magazine

Making Patients Happy, Even the Poorest and Sickest

Despite some unique challenges, safety-net hospitals are achieving strong satisfaction results by focusing on the patient and quality outcomes. >>>


Reform and the Revenue Cycle


Identifying Solutions to Patient ID

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