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  May 22, 2013 Follow us on FacebookFollow us on TwitterJoin us on LinkedInRSS feed

Hospital Pricing Transparency a Marketing Game Changer

Marianne Aiello

While hospital and health system marketers have traditionally been charged chiefly with touting the qualities of their healthcare services, the exposure of pricing data adds a level of complexity to the marketing mix. >>>


Editor's Picks

House Lawmakers Grill CMS Over Health Exchange Navigators

The role of navigators, expected to help millions of uninsured make their way through the health insurance market, came under fire Tuesday by members of Congress who raised questions about oversight and the role of the IRS in the implementation of healthcare reform. >>>

Patient Harm Data to Remain on Medicare's Hospital Compare Site

An inaccurate media story about changes to Medicare's reporting on hospital-acquired conditions has sparked a flurry of criticism from patient safety advocates. Here's what's really going on. >>>

How Chargemaster Data May Affect Hospital Revenue

The now transparent federal database of hospital prices could motivate hospital financial assistance offices to write more flexible policies for collecting from uninsured, underinsured, and Medicare Advantage patients. >>>

69% of Employers Plan to Offer Healthcare Coverage After 2014

The Patient Protection and Affordable Care Act is having little effect on workforce strategies, employer survey data shows. More than two-thirds of employers say they will continue to provide healthcare coverage when health insurance exchanges begin operation in 2014. >>>

Don't Let Nurses Sink Your Bottom Line

Because higher patient satisfaction scores translate to higher HCAHPS scores and Medicare reimbursements, how nurses interact with patients has a significant impact on a hospital's bottom line. >>>

Insurer's App Aims to Lower Healthcare Costs, Securely

Aetna will allow patients and providers to communicate directly via a mobile application that protects data privacy and indicates when care options are high cost, out of network, or present challenging payment arrangements. >>>

CMS Seeks to 'Rapidly Reduce' Medicare Spending with $1B in Grants

The second round of federal Health Care Innovation Awards specifically seeks clinical models that will quickly shrink Medicare costs and improve care for populations with special needs as well as population health. >>>


Webcast: Boost Service Line Marketing Through Innovative Community Outreach

Date: May 23, 2013, 1:00–2:30 p.m. ET

Join marketing experts from INTEGRIS Health and Barnabas Health as they discuss how to identify the strengths of your organization and develop a strategic marketing plan that promotes strong service lines to new and existing patients. Register Today >>>

News Headlines

End of health price secrecy may be starting in Miami

The Washington Post, May 22, 2013

Henry Ford, Beaumont $6.6-billion mega merger is called off

Detroit Free Press, May 22, 2013

Public in Deep South supports expanding Medicaid, but lawmakers don't

The Miami Herald, May 22, 2013

Some could have gaps in medical coverage under new law

Los Angeles Times, May 21, 2013

L.A. poised to go after Las Vegas hospital in patient-dumping cases

The Sacramento Bee, May 21, 2013

When it comes to healthcare, it pays to shop around / Kaiser Health News, May 20, 2013

Medicaid opposition underscores states' healthcare disparities

Los Angeles Times, May 20, 2013

Pills tracked from doctor to patient to aid drug marketing

The New York Times, May 17, 2013

UnitedHealth, Humana may see surge in Medicare Advantage

Bloomberg, May 16, 2013

House GOP knocks healthcare reform in 'Arrested Development' spoof

The Hill, May 16, 2013

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Webcast: Patient-Centered Care Transitions for Better Quality, Costs, and Readmissions

Date: May 29, 2013, 1:00–2:30 p.m. ET

Join quality and care experts from Griffin Hospital and Sarasota Memorial Health Care System as they examine the increased focus on care transitions as healthcare organizations prepare for value-based care. Register Today >>>

From HealthLeaders Magazine

Building Better Boards

Hospitals and health systems face unprecedented pressure to remake their business and clinical processes. Boards are trying desperately to keep up. >>>


Biting the All-Cause Readmissions Bullet


Investing Capital in EMR

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