Please add this newsletter to your Safe Sender list
View this email as a Web page | Manage Account

  April 3, 2013 Follow us on FacebookFollow us on TwitterJoin us on LinkedInRSS feed

Docs Balk, But Email Improves Patient Experience

Marianne Aiello

Less than one-third of doctors reported emailing with patients in 2012. This number is dismal and it's the marketer's job to improve it, because patient emails come with a number of benefits. >>>


Editor's Picks

Doctor-Hiring Rush is On

The fervor by physicians to become employed stems from the decline in reimbursements. But if a hospital's financial and clinical goals aren't clearly defined, the employment arrangement can be disjointed from the outset. >>>

Hospitals Improve Collections with Patient-Friendly Loans

By offering zero-interest loans and generous terms to growing volumes of self-pay patients, some health systems are reinvigorating their cash flow. >>>

Mortality Rates at CAHs Ratcheting Higher

Researchers comparing 30-day mortality rates of CAHs and non-CAHs in urban and rural settings find that while rates on several key measures were comparable in 2002, CAHs have fallen behind significantly. >>>

Most Physician Spouses/Partners Are Happy

Despite the portrayals of rocky home lives and marriages on the brink in TV soap operas and primetime dramas, an overwhelming majority of physicians' spouses and partners say they are happy with their relationships, according to new Mayo Clinic research. >>>

Phishing a Real Threat to Healthcare, No Fooling

When the Chief Justice of the United States Supreme Court falls prey to credit card fraud, you know that anyone, and any organization, is a potential target for email fraud scams and data theft. >>>

AHA Objects to New Patient Experience Surveys

Plans by CMS to introduce surveys about hospital outpatient surgical departments and ambulatory surgical centers would be burdensome and expensive for hospital administrators, the American Hospital Association contends. >>>

Mayo Signs Deal with Shriners, Consolidates Two Hospitals

Shriners Hospitals for Children – Twin Cities will become the first pediatric hospital to join the Mayo Clinic Care Network. Separately, Saint Marys and Methodist Hospitals in Rochester will transition to a single licensed hospital operating under the name Mayo Clinic Hospital – Rochester. >>>


HealthLeaders Media Live from Parkview Health: The New Readmissions Plan

Date: April 18, 2013, 12:00-3:00 p.m. ET

Parkview Health of Fort Wayne, IN, has worked its way toward the top of the list of lowest 30-day readmission rates in the nation—and this event will show you how. Parkview leaders share their comprehensive strategy for reducing preventable readmissions through a plan of early action, best practices, and coordinated care. Register Today

Download free case study >>>

News Headlines

Hospitals seek payment from military healthcare program

Thomson Reuters, April 3, 2013

Health insurers lead stocks higher on Wall Street

St. Louis Post-Dispatch / Associated Press, April 3, 2013

How insurers flipped a Medicare pay cut into a pay raise

The Washington Post, April 3, 2013

Small firms' offer of plan choices under health law delayed

The New York Times, April 2, 2013

Insurers await final 2014 Medicare Advantage rates

Bloomberg Businessweek, April 2, 2013

Local health-insurance marketplaces struggle to get people enrolled

Kaiser Health News / The Washington Post, April 1, 2013

Marketing studies help craft healthcare overhaul pitch / Associated Press, April 1, 2013

Economic changes hurt the bottom line for rural GA hospitals

Kaiser Health News, March 28, 2013

Las Vegas jury hears closings in hepatitis C infection case

The Washington Post / Associated Press, March 28, 2013

How Fortune 500 companies plan to cut health costs

The Washington Post, March 28, 2013

Stay Connected to HealthLeaders

Don't Miss the News You Want.

Spam filters exist for a reason, but not for the news you need. Make sure you aren’t missing your daily and/or weekly industry coverage. Add our address -- -- to your address book or e-mail whitelist to keep the news you need in your inbox.

Is All of Your Leadership Team In The Know?

Our award-winning Daily News & Analysis e-newsletter can keep your leadership team abreast of relevant breaking news, and with in-depth industry coverage through 10 weekly e-newsletters that hit every pillar of healthcare, we've got your whole leadership team covered. Subscribe to any -- or all -- of our e-newsletters.


HealthLeaders Media Live From Dean Clinic: Primary Care Redesign

Date: May 21, 2013, 12:00—3:00 p.m. Dean Clinic outlines primary care redesign, shifting from a patient-centered medical home to a team-based care model via Lean processes to improve quality and reduce costs. Register Today

Download free case study >>>

From HealthLeaders Magazine

Rethinking the Service Line

Isolation gives way to integration as healthcare leaders look to create service lines that work collaboratively >>>


The Rush and Resistance to Tech


Battleground Anesthesia

Sponsor this Newsletter

For advertising opportunities in this or other HealthLeaders Media email newsletters, please contact or call 800.639.7477.

  MAGAZINE | NEWS | TERMS OF SERVICE | PRIVACY POLICY | ADVERTISE Follow us on FacebookFollow us on TwitterJoin us on LinkedInRSS feed

©2013 HealthLeaders Media

If you prefer not to receive this email newsletter, you can unsubscribe here
HealthLeaders Media Marketing Weekly is a division of HealthLeaders Media ©2012
5115 Maryland Way - Brentwood, TN 21027
Serving the business information needs of healthcare executives and professionals.