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  March 27, 2013 Follow us on FacebookFollow us on TwitterJoin us on LinkedInRSS feed

Unified Branding is Tougher Than You Think

Marianne Aiello

Creating a cohesive, integrated brand across multiple service lines is a particularly difficult for hospitals and health systems, which often must conform to changes resulting from of a merger or partnership. >>>


Editor's Picks

Hospitals Rethink the Service Line

While general surgery, cardiovascular care, and orthopedics still head the list of service lines with strong positive margins, more areas of specialization are popping up and providers of all sizes are reviewing their service lines. >>>

'Rapid' Rise in Physicians Seeking to Sell Practices

Physicians—not hospitals—are taking the initiative in seeking hospital-based acquisitions of their practices. This is setting the stage for the evolution of how healthcare is delivered, survey data suggests. >>>

10 Technologies Hospital Leaders Should be Watching

In its annual list, the ECRI Institute identifies 10 health information technologies it says bear consideration by healthcare leaders—with caveats. Among them are full-scale angiography systems, PET/MR scanners, and lung cancer screenings. >>>

Why Hospitals, Doctors Trail the HIT Revolution

Chris Wasden, a managing director and innovation practice leader at PwC, is convinced that the current healthcare IT revolution will happen last at hospitals and in doctors' offices. In an interview, he explains why. >>>

Lumbar Spine MRIs 'Frequently Inappropriate'

A study of requests for MRI scans of patients' lumbar spines finds that more than half of the medical imaging tests were "substantially" inappropriate or of uncertain value. >>>

CHP Makes the Case for Supplier Diversity

Beyond the obvious public relations value of such an accomplishment, what's so important about attaining supplier diversity? Michael Connelly, CEO of Catholic Health Partners, explains the other hard-earned benefits. >>>

LIVE Webcast

Webcast: New Physician Referral Models for Value-Based Care

Date: April 25, 2013, 1:00–2:30 p.m. ET

Join physician referral experts from MGMA-ACMPE and Baptist Health System, San Antonio to learn how to create sustainable and scalable marketing plans for physician referrals that will keep pace with healthcare changes in 2013. Register Today >>>

News Headlines

Health overhaul to raise claims cost 32 percent

News & Observer / Associated Press, March 27, 2013

OIG: Doctor-owned device suppliers inherently suspect

Bloomberg News, March 27, 2013

21 graphs that show healthcare prices are ludicrous

The Washington Post, March 27, 2013

Minnesota AG to investigate Sanford's proposed takeover of Fairview

Star Tribune, March 27, 2013

CT races to reach uninsured, open health insurance marketplace

Kaiser Health News / The Boston Globe, March 26, 2013

'Foreign matter' in vials prompts compounding pharmacy's drug recall, March 26, 2013

State budget leaves troubled NY hospital still looking for help

New York Daily News, March 25, 2013

Intuitive robosurgery training seen lacking in lawsuits

Bloomberg News, March 22, 2013

Doctors and their online reputations

The New York Times, March 22, 2013

The face of future healthcare

The New York Times, March 22, 2013

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HealthLeaders Media Live From Dean Clinic: Primary Care Redesign

Date: May 21, 2013, 12:00—3:00 p.m. Dean Clinic outlines primary care redesign, shifting from a patient-centered medical home to a team-based care model via Lean processes to improve quality and reduce costs. Register Today

Download free case study >>>

From HealthLeaders Magazine

Rethinking the Service Line

Isolation gives way to integration as healthcare leaders look to create service lines that work collaboratively >>>


The Rush and Resistance to Tech


Battleground Anesthesia

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