Please add this newsletter to your Safe Sender list
View this email as a Web page | Manage Account

  January 23, 2013 Follow us on FacebookFollow us on TwitterJoin us on LinkedInRSS feed

Smart Hospital Sponsorships Lead to Community Engagement

Marianne Aiello

Since sponsorship often comes with a cost, it's critical that hospital marketers take advantage of all possibilities that effectively communicate an organization's brand and mission. >>>


Editor's Picks

HIPAA Final Rule Raises Fines for Non-Compliance

The so-called "mega" privacy rule is not enforceable until September, but hospital and health system executives should begin reviewing current policies now to identify changes necessary for compliance, observers say. >>>

Is Concierge Medicine Finally Ready for Takeoff?

A fear of major reimbursement cuts and other factors are building toward a "crescendo" of physician interest in direct pay medicine, suggests a report conducted for The Physicians Foundation. >>>

Groups Urge Feds to Issue Physician Payments Final Rule

The overdue final version of the Physician Payments Sunshine Act outlines reporting requirements on all grants, fees, and reimbursements provided to physicians and teaching hospitals by manufacturers of medical devices and prescription drugs covered by Medicare and Medicaid. >>>

Real-Life Hoaxes Offer Lessons for Reform

How could people be duped into believing in the existence of a fake person or a fake hospital? These are cautionary tales about how credulous we all can be when contemplating the huge changes that must be made by healthcare leaders and organizations. >>>

Will Payers Lead Digital Health?

Payers such as UnitedHealthcare are enabling connections among patients, providers, and employers. Insurers embrace data and the better healthcare decisions that will come of improved data flows. >>>

M&A Roundup: CT's Saint Francis Care to Join Ascension

The nation's first for-profit Catholic health system is adding to its large footprint in New England. Other health systems that have announced plans to expand are Sinai Health System and the Mayo Clinic Care Network. >>>

LIVE Webcast

Boost Patient Satisfaction Scores Through an Accountability Model

Date: February 14, 2013, 1:00-2:30 p.m. ET

Ardent Health Services, Monroe Clinic, and The Baird Group drill down on tools and strategies they've used to create a sustainable patient experience model based on accountability and service excellence. Learn what your team should be doing to accomplish these goals and help your organization boost its bottom line.

Register Today

News Headlines

Moody's keeps negative outlook for non-profit hospitals

Reuters, January 23, 2013

Insurers prod docs, hospitals to stop elective early deliveries

The Washington Post / Kaiser Health News, January 23, 2013

Obama officials ditch 'exchanges' in rebranding of healthcare reform law

The Hill, January 22, 2013

The (so far) failed promise of EMRs

Newsweek / Daily Beast, January 22, 2013

Hospitals super-sizing equipment for obese patients

USA Today / The Indianapolis Star, January 22, 2013

HHS releases HIPAA final rule

Government Health IT, January 18, 2013

Insurers may prove choosy with overhaul exchanges

Milwaukee Journal Sentinel / Associated Press, January 18, 2013

The future of medical records

The Atlantic, January 18, 2013

Opinion: A hospital network with a vision

The New York Times, January 17, 2013

Jackson Health asks for HCA trauma center to close

The Miami Herald, January 17, 2013

Stay Connected to HealthLeaders

Don't Miss the News You Want.

Spam filters exist for a reason, but not for the news you need. Make sure you aren’t missing your daily and/or weekly industry coverage. Add our address——to your address book or e-mail whitelist to keep the news you need in your inbox.

Is All of Your Leadership Team In The Know?

Our award-winning Daily News & Analysis e-newsletter can keep your leadership team abreast of relevant breaking news, and with in-depth industry coverage through 10 weekly e-newsletters that hit every pillar of healthcare, we've got your whole leadership team covered. Subscribe to any—or all—of our e-newsletters.


HealthLeaders Live: Cost Containment Lessons from Heartland Health

Date: March 19, 2013, 12:00-3:00 p.m. ET

Heartland Health leaders reveal how to achieve significant, sustainable cost savings by identifying value in best practices and the patient experience. Learn how the team identified areas of waste and cost savings that have consistently added millions of dollars annually to the bottom line.

Register Today

From HealthLeaders Magazine

20 People Who Make Healthcare Better—2012

They are nurses and physicians. They are researchers and executives. They are providers and payers. They are watchdogs and innovators. And they are patients. They are this year's HealthLeaders 20 honorees, selected for their efforts to make healthcare better. Their stories are sometimes tinged with struggles or challenges, but always, ultimately, with success. >>>


Anesthesia and Operating Room Efficiency


Affiliate or Perish?

Sponsor this Newsletter

For advertising opportunities in this or other HealthLeaders Media email newsletters, please contact or call 800.639.7477.

  MAGAZINE | NEWS | TERMS OF SERVICE | PRIVACY POLICY | ADVERTISE Follow us on FacebookFollow us on TwitterJoin us on LinkedInRSS feed

©2013 HealthLeaders Media

If you prefer not to receive this email newsletter, you can unsubscribe here
HealthLeaders Media Marketing Weekly is a division of HealthLeaders Media ©2012
5115 Maryland Way - Brentwood, TN 21027
Serving the business information needs of healthcare executives and professionals.