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  October 31, 2012 Follow us on FacebookFollow us on TwitterJoin us on LinkedInRSS feed

A Colonoscopy Campaign for Gilligan's Island Watchers

Marianne Aiello

How can hospitals persuade baby boomers to schedule colonoscopies? Combine a nostalgic pop-culture reference with smart online advertising. >>>


Editor's Picks

NCQA: Health Plan Quality of Care is Improving

In its annual report, the National Committee for Quality Assurance finds "some very impressive results," particularly around obesity, where a greater focus has been measured, says the committee's president. >>>

Physicians Extend Their Reach Beyond the Office

Kaiser Permanente's "total health" program has prompted its physicians to change patients' behaviors—and their own—by interacting in the community and online. >>>

Healthcare Collaboration Strategies Gaining Ground

In "collaboratories" designed to improve care for all patients, regardless of which health system renders care, providers learn what saves lives and lowers costs by being transparent about procedural sequences as well as results. >>>

Betting on Value-Based Care

Value-based care is no longer an option. Healthcare leaders must jump in, and some are taking substantial risks as they develop new businesses to gain tighter control of the care continuum. >>>

Why Financial Success Eludes Majority of Healthcare Mergers

Only four in 10 of all acquired hospitals outperformed their markets within two years of signing. In part, it's because the healthcare industry is being reactive, when it should be purposeful and strategic instead, says one analyst. >>>

Healthcare Reform Doesn't Kill Jobs

Healthcare reform in Massachusetts did not kill jobs. It actually had little effect on employment, says a report from the Urban Institute. Is this what we can expect in the rest of the country if healthcare reform law continues to roll out in 2014? >>>

LIVE Webcast

Future of Service Line Marketing—New Tactics, New Tools

Date: Nov. 29, 2012, 1:00-2:30 p.m. ET

When it comes to service lines, healthcare marketers are challenged to balance the needs of the organization and individual physicians with limited marketing dollars. Join WellStar Health System, Cooper University Hospital, and Jennings Co. as they explore how to use data to prioritize service line marketing dollars and gain physician buy-in.

Register Today

News Headlines

Health insurers ready post-election message: We're not the bad guys!

The Washington Post, October 31, 2012

Health insurers line up to compete in CA exchange

Los Angeles Times, October 31, 2012

Baptist Health jobs not open to smokers

San Antonio Express-News, October 31, 2012

Hidden curriculum shapes how med students learn end-of-life care

NPR / Kaiser Health News, October 31, 2012

Community health center opens in Hardin to 'fill a gap' in healthcare services

The Billings Gazette, October 31, 2012

Treating the high cost of healthcare

Journal-Advocate / The Denver Post, October 30, 2012

Baptist, Vanderbilt to share cancer resources

The Commercial Appeal, October 30, 2012

US employees to face healthcare sticker shock

Chicago Tribune, October 30, 2012

Health IT holds key to better care integration

InformationWeek, October 30, 2012

Nashville General Hospital supporters want inpatient care to continue

The Tennessean, October 30, 2012

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Rounds: Cancer Service Line Leadership—Baylor Health Care System

Date: Nov. 6, 2012, 11:00-2:00 p.m. CT

Baylor Health Care leaders reveal how they have built a cutting-edge cancer care model that combines personalized guidance, tailored treatment, and opportunities to participate in clinical trials of new treatments. Get real-world solutions, interactive Q&A, and lessons learned, including how to and combine the best aspects of academic and private practice cancer models to serve patients better.

Register Today

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From HealthLeaders Magazine


Placing Your Bets

Value-based care is here and standing pat is not a viable option. Yet healthcare leaders face substantial risks for generations to come as they develop new businesses and clinical relationships to gain tighter control of the care continuum. >>>


Opportunities in the Cloud


Taking Charge of the Physician Shortage

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Contact Paul Mattioli, Sr. Director of Sales, at or call 800.639.7477.

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