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  August 15, 2012 Follow us on FacebookFollow us on TwitterJoin us on LinkedInRSS feed

3 Secrets to Successfully Marketing Robotic Surgery

Marianne Aiello

How can hospitals most effectively get the message about complex technologies to potential patients? Two hospitals share their winning strategies for boosting rates of surgical procedures performed using the da Vinci surgical system. >>>


Editor's Picks

Humana, FL Physicians Group Bundle Radiation Services

Health insurer Humana has contracted with a large Florida-based oncology group in what is believed to be a first-of-its-kind effort to bundle payments for radiation therapy services. Under the plan, doctors will provide a defined set of treatments and procedures for a fixed price. >>>

Cigna Plans Aggressive Expansion for ACO-like Program

The insurer has fashioned the original accountable care organization concept into what it calls a collaborative accountable care model, an insurer-physician partnership that provides coordinated care with the aim of improving quality and containing healthcare costs. >>>

Cloud Outage Highlights Pitfalls as Well as Promise

Cloud computing has too many advantages for healthcare leaders to pass up, but don't go in without a disaster recovery plan. Do get together with other hospitals and health systems to share resources without depending entirely on vendors. >>>

Health Insurers, Employers Out of Synch

The results of a recent survey indicate some alarming gaps in knowledge among employers in the wake of the Patient Protection and Affordable Care Act. While insurers have been touting provisions of the law designed to help reduce healthcare costs, employers have not been getting the message. >>>

Adverse Events and Other Rants: 10 Favorite Reads

Chalk it up to vacations, Supreme Court decision withdrawal, or election anticipation. Take your pick of excuses. There wasn't much in the news this week to inspire my usual quality rant, so here are 10 of my favorite columns so far this year. >>>

LIVE Webcast

Going Mobile—Defining Strategy and Establishing Metrics

Date: August 28, 2012, 1:00–2:30 p.m. ET


Mobile solutions provide new ways to serve patients, improve efficiency, and deliver greater value. Discover how Swedish Medical Center, St. Elizabeth Healthcare, and Mercy Health have built mobile strategies that advance their business goals and how you can too. Get proven strategies from industry leaders in a new interview-driven format, expanded Q&A, online forum, takeaway presentation, and 60-day post-event on-demand access. >>>

News Headlines

LSU seeks partnerships to keep university hospitals open

The Advocate, August 15, 2012

Horizon, Optimus join forces on NJ accountable-care organization

NJBiz, August 15, 2012

Hospital error reports up slightly in OR—and that's good news

The Oregonian, August 15, 2012

Hospital chain HCA defends ER practices in second week of scrutiny

Forbes, August 14, 2012

MA moves forward with statewide health information exchange

RadioBoston / WBUR, August 14, 2012

OR Health plan CEO touts reform

Oregon Live, August 13, 2012

U.S. hospital companies seen under microscope as costs targeted

Chicago Tribune / Associated Press, August 10, 2012

NY hospital's visitor policy improves quality of care

Times Union, August 9, 2012

Whistleblower lawsuit alleges Florida Hospital filed millions in false claims

Orlando Sentinel, August 9, 2012

8 ACOs worth a closer look

InformationWeek, August 9, 2012

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Rounds: Sustainable Patient-Centered Excellence—Lessons From Sharp HealthCare

Date: Sept. 5, 2012, 9:00–12:00 p.m. PT

Sharp HealthCare leaders reveal the secrets that have enabled them to turn their patient-centered care initiative into a sustainable program that's ingrained in the culture, improves outcomes, and grows stronger over time. By combining their Sharp Experience performance improvement initiative with the Planetree Patient-Centered Care Model, they have built an organization of sustainable patient-centered excellence like no other. >>>

From HealthLeaders Magazine


Trying to Win Over Patients

Providing top-notch care is no longer enough. Healthcare leaders must now deliver a high-level patient experience or face the financial repercussions. >>>


Overcoming Interventional Radiology Turf Wars


When Data Makes You Look Bad

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