Please add this newsletter to your Safe Sender list
View this email as a Web page | Manage Account

  June 27, 2012 Follow us on FacebookFollow us on TwitterJoin us on LinkedInRSS feed

3 Ways to Power Up Word-of-Mouth Marketing

Marianne Aiello

Millions of people make decisions each day based on little more than persuasive messages received by word-of-mouth. It's not sleek or sexy, and it won't break your organization's budget. But it can be very powerful—if executed strategically. >>>


Editor's Picks

Healthcare Business Survival Depends on Managing Uncertainty

The concept of managed uncertainty is not new to most industries, but healthcare's current business model requires big capital bets in a regulated revenue environment that's very short-term focused. Uncertainty plays havoc. It's time to plot how you'll respond to various scenarios. >>>

Healthcare Cost Growth Acceleration Continues

While the average per capita cost of healthcare services covered by commercial insurance and Medicare programs increased more than 6% in one year, it's "nearly impossible to tell" if healthcare reform legislation has been a factor, says the chairman of the Index Committee at Standard & Poor's Healthcare Economic Indices. >>>

Medical Home's Payoff Comes From Effort and Technology

Like the game of golf, the secret to a successful patient-centered medical home may boil down to this: a lot of hard work and a few technology tricks. Some providers are finding that tools to measure and analyze data are crucial to the task of extracting healthcare from its fee-for-service sand trap. >>>

Seeking ROI Via Population Health Management

Population health management is at the core of healthcare reform; it offers hospitals and health systems a pathway to long-term patient care cost reductions. Access to a willing participatory patient population, however, is not enough. A successful PHM program needs collaboration, communication, and data. >>>

NEW Breakthrough Report

The Promise of Healthcare Analytics

Healthcare is rich in data. The challenge for healthcare organizations is to make sense of the morass of clinical, financial, and operational information generated. In this HealthLeaders Media Breakthroughs report, four leading healthcare organizations—Brigham and Women's Hospital, St. Luke's University Health Network, Charleston Area Medical Center, and BlueCross BlueShield of North Carolina—share insights and lessons learned. >>>

News Headlines

New Accretive allegations: Debt collector told new mom to pay or baby would stay

Pioneer Press, June 27, 2012

Could Kaiser Permanente's low-cost healthcare be even cheaper?

WBUR, June 27, 2012

Study: Hospital costs drop when infants treated better

The Hill, June 27, 2012

N.J. lawmakers approve bill requiring for-profit hospitals to post financial records

The Star-Ledger, June 27, 2012

A viewer's guide to the SCOTUS healthcare ruling

Politico, June 26, 2012

Supreme Court to review Phoebe Putney purchase of Palmyra

Bloomberg BusinessWeek, June 26, 2012

Program lets doctors 'prescribe' mHealth apps

InformationWeek, June 26, 2012

University of Washington program tries to give rural medicine a boost

Idaho Statesman / Moscow-Pullman Daily News, June 26, 2012

Summit hospital to settle with feds in overbilling charges

The Star- Ledger, June 22, 2012

Hospitals find a few defenders on Wall Street

MSN Money, June 21, 2012

Stay Connected to HealthLeaders

Don't Miss the News You Want.

Spam filters exist for a reason, but not for the news you need. Make sure you aren't missing your daily and/or weekly industry coverage. Add our address——to your address book or e-mail whitelist to keep the news you need in your inbox.

Is All of Your Leadership Team In The Know?

Our award-winning Daily News & Analysis e-newsletter can keep your leadership team abreast of relevant breaking news, and with in-depth industry coverage through 10 weekly e-newsletters that hit every pillar of healthcare, we've got your whole leadership team covered. Subscribe to any—or all—of our e-newsletters.


Breakthroughs Report: Strategic Solutions for the Readmissions Challenge

Successfully preventing readmissions requires many players to fill the gaps in the care continuum. In this HealthLeaders Media Breakthroughs report, we examine how four leading health systems—Griffin Hospital, Parkview Health, Sarasota Memorial HealthCare System, and UPMC Hamot—are moving the needle. >>>

Rounds: Excellence in Cardiac Care—Elements of Success from The Mount Sinai Medical Center

Date: July 18, 12:00–3:00 p.m. ET
How do you balance the latest in advanced cardiovascular treatment with market growth? Join HealthLeaders Media and the cardiovascular team at The Mount Sinai Medical Center to learn how Sinai has reinvented one of the top cardiovascular enterprises in the country. >>>

From HealthLeaders Magazine


Shaping Sustainable Cost Control

Successfully shifting from tactical to strategic expense reduction has become a healthcare industry imperative. >>>


Reform in the Trenches


Creeping Toward Care Coordination

Sponsor this Newsletter

Contact Paul Mattioli, Sr. Director of Sales, at or call 800.639.7477.

  MAGAZINE | NEWS | TERMS OF SERVICE | PRIVACY POLICY | ADVERTISE Follow us on FacebookFollow us on TwitterJoin us on LinkedInRSS feed

©2012 HealthLeaders Media

If you prefer not to receive this email newsletter, you can unsubscribe here
HealthLeaders Media Marketing Weekly is a division of HealthLeaders Media ©2012
5115 Maryland Way - Brentwood, TN 21027
Serving the business information needs of healthcare executives and professionals.