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  February 29, 2012 Follow us on FacebookFollow us on TwitterJoin us on LinkedInRSS feed

How SEO Boosts Web Traffic, Patient Appointments

Marianne Aiello

Nationwide Children's Hospital boosted its online traffic 25% by following the tenets of search engine optimization with regular keyword updates, optimized web content, and close evaluation of website analytics. >>>


Editor's Picks

Joint Commission Issues First Palliative Care Certifications

Five hospitals are the first in the nation to receive the Joint Commission's advanced certification for palliative care. Others will be named in coming months. >>>

Hospital Includes Parents in Hiring Process

Nemours is tapping into the wisdom and experience of a dozen or so parents of chronically ill children. As part of an advisory board, they help vet leadership candidates to gauge their commitment to the patient-and-family-centered mission. >>>

Health Insurance Pricing Transparency Could Save $36B Annually

Billions of dollars could be shaved off the nation's healthcare tab each year if the cost for 300 common procedures covered under employer-based insurance plans were reduced to their median prices, Thomson Reuters Healthcare research shows. >>>

Creating Accountability for Patient Experience

Patient experience is not entirely about providing excellent quality healthcare; there's more to it. Top leadership must set the mission and mandate the metrics, and success comes only with team effort. >>>

Book: The Complete Guide to Physician Relationships

Based on extensive research and an in-depth survey of nearly 200 physicians, The Complete Guide to Physician Relationships outlines exactly what information physicians want and how they want to receive it from healthcare leaders, peers, marketing executives, and physician relations representatives. Get the critical data that you need to succeed with your physician relations, referral, and communication efforts. >>>

NEW: Industry Survey 2012

Our fourth-annual Industry Survey features a new CEO report, an overall cross-sector report, and individual reports targeting Senior Leaders, Finance, Physicians, Nurses, Community & Rural Hospitals, and Service Lines. Take the pulse of the industry; download the reports now. >>>

News Headlines

UnitedHealthcare buys Preferred Care, Medica HMOs

Miami Herald, February 29, 2012

LSU, Tulane get nearly $4M more in Katrina rebuilding grants, February 29, 2012

Jackson Health System board approves two new trauma centers

Miami Herald, February 28, 2012

Hospital partnerships don’t have to be mergers

Observer-Dispatch, February 28, 2012

LifeBridge to open new children's hospital at Sinai

The Baltimore Sun, February 28, 2012

Beacon Grants Boost HIT, Patient-Centered Care

HealthLeaders Media, February 27, 2012

Remote 'eye in the sky' keeping tabs on VA hospital patients

Star Tribune, February 27, 2012

Mayo to spend $3.5B on projects

Star Tribune, February 24, 2012

Hospitals ranked for emergency medicine quality

U.S.News & World Report, February 23, 2012

Chicago area sees hospital building boom

Chicago Tribune, February 23, 2012

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Webcast: Marketing to Overcome Physician Recruitment Hurdles

Date: March 30, 2012
About: Save time and money by targeting, recruiting, and retaining "best-fit" physician candidates using proven marketing tactics. Featuring three marketing and recruiting industry leaders from diverse regions, hospital sizes, and backgrounds, this webcast has a new format that allows you to pre-submit questions to our speakers to get the answers your organization needs. >>>

From HealthLeaders Magazine

Putting Data in Nurses' Hands

Nursing informatics is an emerging field, and organizations that have been aggressive about getting data into nurses' hands (and smartphones) have reaped the rewards. >>>


Our Annual Industry Survey: The Challenge to Collaborate


Facing the Care Coordination Challenge

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