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  January 11, 2012 Follow us on FacebookFollow us on TwitterJoin us on LinkedInRSS feed

Doc-Style Campaign Surpasses Deep-Pocket Competitors

Marianne Aiello

NewYork-Presbyterian Hospital's documentary-style "Amazing Things Are Happening Here" advertising campaign showed amazing results. They did it by studying benchmarking data, defining the target audience, and using their best patient advocates. >>>


Editor's Picks

10 Hospital Technologies to Watch Carefully

The ECRI Institute lists ten high-priced technologies, including radiation reduction tools and proton beam radiation therapy, that it says bear a look by healthcare leaders, but come with a slew of caveats. >>>

Healthcare Created 314K Jobs in 2011

Hospitals created 9,800 new jobs in December, and 89,100 jobs in 2011, more than double the 37,300 jobs hospitals created in 2010, Bureau of Labor Statistics data shows. >>>

Stop Using In-Hospital Mortality Rates to Judge Quality

A paper in the Annals of Internal Medicine highlights a stunning weakness in the method by which many payers measure quality through fatal outcomes. >>>

Impact Analysis Report—The Next Phase of Cost Control

This third report in a series of four from the inaugural HealthLeaders Media CFO Exchange provides insight on cost containment from leaders at Banner Health, Wellmont Health System, Parkland Health & Hospital System, Floyd Memorial Hospital & Health Services, and Trinity Regional Health System. Eighteen percent cite "no culture of being cost-conscious" as their greatest organizational challenge to cost reduction. >>>

News Headlines

Happy birthday, New England Journal of Medicine!

The Boston Globe, January 11, 2012

A 'Star Trek'- inspired $10M X Prize for revolutionizing healthcare, January 11, 2012

NJ single-room surgeries to operate under same rules as hospitals, ASCs, January 11, 2012

Court ruling won't kill ACA, hospital chief predicts

Highland Park News / Chicago Sun Times, January 11, 2012

The virtual anatomy, ready for dissection

The New York Times, January 9, 2012

TX Methodist Hospital chief will still see patients

Houston Chronicle, January 9, 2012

CMS Innovation Advisors Aim to Improve Quality of Care

HealthLeaders Media, January 6, 2012

In tight times, medical schools market themselves

NPR, January 5, 2012

TN firm acquires 2 northeast PA hospitals

Beaver County Times / Associated Press, January 4, 2012

4 Simmering Crises Congress Must Face in 2012

HealthLeaders Media, January 4, 2012

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From HealthLeaders Magazine

20 People Who Make Healthcare Better—2011

Determination and a willingness to take a chance are among the qualities we see in our annual HealthLeaders 20 as they set about dedicating their professional lives to making a difference for good in healthcare. >>>


Ready or Not, Reform Under Way


Getting Imaging into Focus

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