HealthLeaders Media Marketing Weekly - October 12, 2011 | 6 Ways to Drive Patient Volume, Revenue View as a Webpage | Subscribe for Free
6 Ways to Drive Patient Volume, Revenue
Anna Webster, Online Content Coordinator

Don't waste your time and money on campaigns that belly flop. Marketing strategies that drive patient volume and build revenue avoid common campaign clichés and focus on measured results that impact the bottom line. [Read More]
anna webster
  October 12, 2011


  Editor's Picks
  Patient Motivation a Must for Accountable Care
Physicians can recommend treatments and lifestyle changes, but unless patients engage and use those tools, providers cannot achieve the quality scores that will result in improved revenue. [Read More]
Healthcare's Missing a Big (Data) Opportunity
Big data—large and unwieldy data sets that contain a treasure trove of potential for healthcare research and discovery—could change healthcare in a big way...if only the industry could figure out how to manage it. The government, researchers, and private companies are trying to help. [Read More]
AMA Asks Medicare to Start Paying Doctors for Care Coordination
The American Medical Association has asked Medicare to start paying doctors for four types of chronic care coordination services which avoid more expensive in-hospital care. [Read More]
*NEW* Industry Survey 2012
Take the 2012 Industry Survey now—and enter to win a free iPad! In 10 minutes or less, share your insight and help define industry trends. We know you have something to say. And we want to hear it.
Webcast: Achieving Alignment on Strategic Marketing Initiatives
Date: November 8, 2011
About: In this 90-minute Webcast, benefit from lessons learned from Catholic Health Initiatives' communication campaign for EHR implementation, and learn what your service lines can mean for marketing opportunities.
[Register Today]

Marketing Headlines

Docs, patients not using same social spaces
InformationWeek, October 4, 2011

AIM: Brand statins top most costly activity list
CMIO, October 4, 2011

How patients think, and how they should think
The New York Times, October 10, 2011

Highmark is double-talking, UPMC filing declares
Pittsburgh Post-Gazette, October 7, 2011

Top 5 unnecessary healthcare costs
The Wall Street Journal, October 5, 2011

Healthcare Leads U.S. Job Growth in September
John Commins, for HealthLeaders Media, October 10, 2011

Battle over proposed suburban Chicago hospitals roars
Chicago Sun-Times, October 10, 2011

Immune system discoveries win 2011 medicine Nobel
Reuters, October 3, 2011
  Oct 26: Rounds: Performance Improvement for Quality and Bottom-Line Outcomes

Nov 8: Webcast: Achieving Alignment on Strategic Marketing Initiatives

Nov 11: Rounds: The Business and Clinical Path to Medical Home


  Stay Connected to Marketing Weekly
  To help us ensure future delivery of HealthLeaders Media Marketing Weekly, please add our "From" address——to your address book or e-mail whitelist.
From HealthLeaders Magazine
Group Practice Innovators Invest in Success
Group practice innovators have been creating their own approaches to treat high-risk and chronic-care and patients. [Read More]
Service Line Management
Volume and Vision in Vascular Care
Specialized high-volume aortic centers are becoming increasingly important for hospitals treating vascular conditions because of their ROI and improved patient outcomes. [Read More]
Marketing Forum

3 E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
Audio Feature
ACOs vs. Provider/Health Plan Partnerships

Rob Parke, principal and consulting actuary with the New York office of the independent actuarial and consulting firm, Milliman, discusses provider-health plan partnerships as a way to avoid the pitfalls of an ACO. [Listen Now]
Sponsor HealthLeaders Media Marketing Weekly

Contact Paul Mattioli, Sr. Director of Sales, at or call 800.639.7477.
Marketing Resources From HealthLeaders Media

Free newsletter download: View the new digital Healthcare Marketing Advisor and experience the enhanced rich-media PDF format.
Want more on healthcare marketing? Visit the MarketShare blog for thoughts and news on hospital marketing and advertising.
Sign up to receive our new, free e-mail publication that offers concise updates on the top nursing leadership headlines, as well as best practices, practical advice, and expert strategies from nurse industry thought leaders.
New book: A comprehensive guide to community benefit and 990H reporting.
HIPAA changes bring massive new penalties. Are you up-to-date on the regs?
Listen Now: Dramatic tactics to improve the patient experience.
MAGAZINE   |   NEWS   |   TERMS OF SERVICE   |   PRIVACY POLICY © 2011 HealthLeaders Media
If you prefer not to receive this email newsletter, you can unsubscribe here
HealthLeaders Media Marketing Weekly is a division of HealthLeaders Media ©2011
5115 Maryland Way
Brentwood, TN 21027
Serving the business information needs of healthcare executives and professionals.