HealthLeaders Media Marketing Weekly - October 5, 2011 | Claiming Marketing's Seat in the C-Suite View as a Webpage | Subscribe for Free
Claiming Marketing's Seat in the C-Suite
Anna Webster, Online Content Coordinator

Don't let misconceptions about marketing create barriers to the hospital C-suite. By providing intelligence and financial direction, marketing teams can position themselves to break into the inner circle and influence strategic outcomes. [Read More]
anna webster
  October 5, 2011


  Editor's Picks
  Patient Experience: Hospitals' Holy Grail?
With increased transparency, pay for performance ramping up, and social media communications increasing in popularity, the patient experience has become the key differentiator among healthcare providers. [Read More]
When Data Isn't Enough
Information technology alone can't help people make healthier lifestyle choices. Information is power, but we also need technologies, tools, and solutions that will engage patients who just don't care that much about their health in the first place. [Read More]
Hospital Focus Misdirected Toward Parents, Survey Suggests
A study targeting hospitalized children and adolescents on the quality of their nursing care finds room for improvement. Hospitals, the lead author says, have "gone overboard with parent satisfaction and comfort. The child sort of gets left behind." [Read More]
*NEW* Industry Survey 2012
We know you have something to say. And we want to hear it. Take the 2012 Industry Survey now—in 10 minutes or less, share your insight and help define industry trends. [Read More]
Webcast: Raise Revenue, Cut Costs in Your Joint Replacement Service Line
About: The world of joint replacement surgery is changing as fast as the rest of healthcare. With less-invasive techniques spreading, surgical volume, competition, and costs are on the rise, while compensation is falling. Surgeons and service line leaders from Hudson Valley Hospitaland VHA discuss successful strategies on navigating surgical efficiency and volume, alignment challenges, and competition. [Register Today]

Marketing Headlines

Top 5 unnecessary healthcare costs
The Wall Street Journal, October 5, 2011

Patient Motivation a Must for Accountable Care
HCPro Staff, October 5, 2011

AIM: Brand statins top most costly activity list
CMIO, October 4, 2011

Docs, patients not using same social spaces
InformationWeek, October 4, 2011

Immune system discoveries win 2011 medicine Nobel
Reuters, October 3, 2011

Healthcare Online Job Postings Up in September
John Commins, for HealthLeaders Media, September 29, 2011
  Oct 12: Webcast: Raise Revenue, Cut Costs in Your Joint Replacement Service Line

Oct 26: Rounds: Performance Improvement for Quality and Bottom-Line Outcomes

Nov 11: Rounds: The Business and Clinical Path to Medical Home


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From HealthLeaders Magazine
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Marketing Forum

3 E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
Audio Feature
ACOs vs. Provider/Health Plan Partnerships

Rob Parke, principal and consulting actuary with the New York office of the independent actuarial and consulting firm, Milliman, discusses provider-health plan partnerships as a way to avoid the pitfalls of an ACO. [Listen Now]
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Listen Now: Dramatic tactics to improve the patient experience.
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