HealthLeaders Media Marketing Weekly - September 21, 2011 | Jury's Still Out On QR Codes View as a Webpage | Subscribe for Free
Jury's Still Out On QR Codes
Anna Webster, Online Content Coordinator

Quick Response codes are a way to connect a print campaign with an online campaign, while tracking the results. They're undeniably quirky and can spark curiosity, but healthcare marketing professionals are still evaluating the effectiveness of this technology. [Read More]
anna webster
  September 21, 2011


  Editor's Picks
  SHSMD: 10 Tips for Strategic Planning
Crafting a strategic plan begins from the top down, starting in the C-suite. At the Society for Healthcare Strategy and Market Development annual conference, experts shared tactics on keeping the momentum going, engaging key stakeholders, and using data effectively. [Read More]
Women's Health Services Hold 'Significant' Potential in ACOs
Whether launching perinatal care programs or trying to harness electronic medical records, health systems must tap into innovative programs to realize the potential for growth in women's health service lines, particularly in an accountable care organization environment, experts say. [Read More]
Unhealthy Workers Bloat Hospital Budgets
Hospital workers are not only sicker than the general population, but they spend about 10% more on healthcare services. Leaders must find ways to incent workers to live healthier lives. And they'd better get going. They're playing catch-up. [Read More]
Doctor Fights for Stronger Drug Labeling
A 69-year-old Arizona physician, motivated by personal experience, is leading efforts to strengthen warnings about the possible negative side effects of bone-building drugs used by millions of women. [Read More]
Quantify & Cultivate Patient Engagement
Date: September 22, 2011
More than just a buzzword, patient experience has become the quintessential objective in the current healthcare climate. Without it, future success will be impossible. Fortunately, the thriving world of social media offers proven pathways to not only create patient engagement, but actually build community around your organization. In this 90-minute Webcast, learn how Emory University Orthopaedics and Spine Hospital consistently scores above the 90th percentile in patient satisfaction using social media tools and metrics.
[Register Today]
  Campaign Spotlight

HHS Launches Heart Disease Prevention Campaign
The Centers for Medicare & Medicaid Services plans to expand the role of the Physician Quality Reporting System, which provides bonus payment incentives—and in the future, payment reductions—based on the reporting of quality information related to new heart disease prevention goals for blood pressure and cholesterol control as well as smoking cessation. [Read More]


Marketing Headlines

Hospitals take service cues from Disney, hotel chains
Detroit Free Press, September 21, 2011

Co-payments or not; Affordable Care Act may confuse consumers
The New York Times, September 216, 2011

Trauma Survival Study Reveals Racial Disparities
Margaret Dick Tocknell, for HealthLeaders Media, September 20, 2011

Campaign aims to sign up Americans for health insurance
Los Angeles Times, September 19, 2011

NJ hospital to install expansive solar panel system
The Star-Ledger, September 19, 2011

Health Affairs: Real benefit will come later for meaningful use, CPOE
CMIO, September 16, 2011
  Sept 22: Webcast: Quantify & Cultivate Patient Engagement

Oct 26: Rounds: Performance Improvement for Quality and Bottom-Line Outcomes


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Marketing Forum

3 E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
Audio Feature
ACOs vs. Provider/Health Plan Partnerships

Rob Parke, principal and consulting actuary with the New York office of the independent actuarial and consulting firm, Milliman, discusses provider-health plan partnerships as a way to avoid the pitfalls of an ACO. [Listen Now]
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