HealthLeaders Media Marketing Weekly - September 14, 2011 | How the Right Words Can Deliver a 6-Figure Payoff View as a Webpage | Subscribe for Free
How the Right Words Can Deliver a 6-Figure Payoff
Anna Webster, Online Content Coordinator

The medical community has understood for 164 years the importance of hand washing as a means of reducing infection. Yet rates of compliance among healthcare providers are abysmal. But a recent study shows that a certain type of signage can spur a dramatic improvement. [Read More]
anna webster
  September 14, 2011


  Editor's Picks
  HHS Launches Heart Disease Prevention Campaign
The Centers for Medicare & Medicaid Services plans to expand the role of the Physician Quality Reporting System, which provides bonus payment incentives ? and in the future, payment reductions ? based on the reporting of quality information related to new heart disease prevention goals for blood pressure and cholesterol control as well as smoking cessation. [Read More]
How an In-House Consulting Team Saved $3 Million in 9 Months
The leader of a carefully selected strategic services team which serves as a consulting group to clinical and administrative teams at a California healthcare system, says she is "blown away" by the team's results. Team members display diverse skill sets including marketing, IT, and clinical analytics. [Read More]
Dollars for docs: How drug industry money reaches doctors
For decades, drug companies kept the names of their speakers -- and how much they paid them -- secret. But over the past two years, companies have begun posting this information on their web sites, some as the result of legal settlements with the federal government. ProPublica took these disclosures and assembled them into a single, comprehensive database that allows patients to search for their physician. It was not easy. [Read More]
LAST CHANCE -- Rounds: Women's Health Strategies for Service Line Growth and Quality
Attend on-site or participate via live simulcast September 15. Learn how host Bon Secours Richmond Health System and invited guest Geisinger Health System maximize downstream revenue in their women's health services, as well as opportunities for integration, quality and customer loyalty. [Read More]

Marketing Headlines

Ex-Genzyme CEO gives $10M for MGH cancer center
Boston Globe, September 14, 2011

IBM's Watson supercomputer to diagnose patients
Computerworld, September 13, 2011

Should ban on HIV-positive organ transplants be lifted?
Plain Dealer, September 13, 2011

Learning to speak Iowan: Corn, pigs, cyclones and Hawkeyes
The Wall Street Journal, September 9, 2011

Weight-loss programs might save Medicare billions
Los Angeles Times, September 9 2011

U.S. Physician Assistant Workforce Doubles in 10 Years
John Commins, for HealthLeaders Media, September 9, 2011

MO patients can now find out more about their doctors
Post-Dispatch, September 9, 2011

Hospital tests new patient sensor system
The Boston Globe, September 9, 2011

ONC launches project to query EHRs for population health data
Government Health IT, September 8, 2011
  Sept 15: Rounds: Women's Health Strategies for Service Line Growth and Quality

Sept 16: Webcast: Slash Your Readmission Rates

Sept 22: Webcast: Quantify & Cultivate Patient Engagement

Oct 26: Rounds: Performance Improvement for Quality and Bottom-Line Outcomes


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From HealthLeaders Magazine
Nurse Education Key to Scope-of-Care Debate
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Deep Insight:

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Structuring a Spine Program
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Marketing Forum

3 E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
Audio Feature
ACOs vs. Provider/Health Plan Partnerships

Rob Parke, principal and consulting actuary with the New York office of the independent actuarial and consulting firm, Milliman, discusses provider-health plan partnerships as a way to avoid the pitfalls of an ACO. [Listen Now]
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