HealthLeaders Media Marketing Weekly - August 31, 2011 | Disasters Test Hospital Social Media Strategies View as a Webpage | Subscribe for Free
Disasters Test Hospital Social Media Strategies
Anna Webster, Online Content Coordinator

Hurricane Irene forced a few hospital evacuations and challenged emergency response systems over the weekend. It also put the spotlight on social media tools such as Twitter and Facebook, both vital for emergency communication. [Read More]
anna webster
  August 31, 2011


Editor's Picks
Behind the mHealth, Telehealth Boom
The market for mobile healthcare and telehealth is growing at a healthy clip. Not only is there a real need for better access to healthcare in developing countries and in rural areas of the U.S., but there is also evidence that remote healthcare is just as good, if not better than in-person care. [Read More]
Revise Generic Drug Labeling, Petition Urges
Makers of generic drugs are prohibited by regulations from changing labels unless they have approval from the Food and Drug Administration. But a healthcare advocacy group is calling for warning labels to be updated more promptly. [Read More]
Mammography Screening Debate Reignites
In contradictory reports, the authors of three papers in Radiology spark renewed debate over the practice of radiological screenings for breast cancer. [Read More]
TJC Calls for Restraint in Diagnostic Radiation
Healthcare organizations must be more judicious in deploying CT imaging and other technologies that use harmful radiation for diagnoses, says the Joint Commission. [Read More]
Webcast: Quantify & Cultivate Patient Engagement
Date: September 22, 2011
About: More than just a buzzword, patient experience has become the quintessential objective in our healthcare climate. Fortunately, the thriving world of social media offers proven pathways to not only create patient engagement, but actually build community around your organization. Learn how Emory University Orthopaedics and Spine Hospital consistently scores above the 90th percentile in patient satisfaction using social media tools and metrics.
[Register Today]
Rounds: Women's Health Strategies for Service Line Growth and Quality
Date: September 15, 2011
About: Attend on-site or participate via live simulcast About: Learn how host Bon Secours Richmond Health System and invited guest Geisinger Health System maximize downstream revenue in their women's health services, as well as opportunities for integration, quality and customer loyalty.
[Register Today]

Marketing Headlines

NYC hospital staff stayed with patients too ill to move during Irene
CNN, August 31, 2011

Opinion: ICUs grow more friendly to patients? families at some hospitals
The Washington Post, August 30, 2011

Hurricane Irene spawns baby boom in some hospitals, August 30, 2011

More companies invest in wellness programs
The Boston Globe, August 29, 2011

Staten Island University Hospital begins hurricane evacuation
Staten Island Real-Time News, August 26, 2011

Shortage of cancer drugs hits Atlanta
The Atlanta Journal-Constitution, August 25, 2011

Rural emergency departments lag in E-prescribing
InformationWeek, August 25, 2011

?Explosive? growth in foreign drug testing raises ethical questions
PBS NewsHour, August 24, 2011
Sept 15: Rounds: Women's Health Strategies for Service Line Growth and Quality

Sept 16: Webcast: Slash Your Readmission Rates

Sept 22: Webcast: Quantify & Cultivate Patient Engagement

Oct 26: Rounds: Performance Improvement for Quality and Bottom-Line Outcomes


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From HealthLeaders Magazine
Nurse Education Key to Scope-of-Care Debate
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Deep Insight:

Service Line Management
Structuring a Spine Program
Hospitals are moving away from an aggressive surgical approach and instead focusing on screening and multidisciplinary efforts, including chiropractic care. [Read More]
Marketing Forum

3 E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
Audio Feature
ACOs vs. Provider/Health Plan Partnerships

Rob Parke, principal and consulting actuary with the New York office of the independent actuarial and consulting firm, Milliman, discusses provider-health plan partnerships as a way to avoid the pitfalls of an ACO. [Listen Now]
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