HealthLeaders Media Marketing Weekly - August 24, 2011 | Gut-Grabbing Messages: What Makes an Impression? View as a Webpage | Subscribe for Free
Gut-Grabbing Messages: What Makes an Impression?
Anna Webster, Online Content Coordinator

Marketers can choose one of two approaches when crafting a campaign ? the positive and upbeat or more serious and dramatic. Which do patients respond to more? The answers may surprise you. [Read More]
anna webster
  August 24, 2011


Editor's Picks
HHS Proposes Rules to Clarify Health Insurance Coverage
Acknowledging that health insurance benefits and cost information confuses many consumers, the Department of Health & Human Services has unveiled proposed rules to help them understand and make decisions on coverage. [Read More]
Stop Cutting Costs: 4 Other Ways to Bolster the Bottom Line
Cost efficiency and reductions top the priorities list of nearly every leader in healthcare. But concentrating on protecting and improving the top line may be a better path to enriching a facility's financial picture. [Read More]
A Healthy Respect for Physician Responsibility
Today, after losing more than 200 pounds?from 467 to 240, hitting a low of 197?the healthier Dr. Nick considers himself the poster-child for physician responsibility. [Read More]
Rounds: Performance Improvement for Quality and Bottom-Line Outcomes
Date: October 26, 2011
About: Attend on-site or participate via live simulcast. Host Denver Health with invited guest Virtua share how to make continuous quality improvement with a focus on bottom-line value part of your institutional culture and process.
[Register Today]
Intelligence Report: The New Patient Experience Imperative
22% of healthcare leaders say lack of cultural fit or employee buy-in is their organization?s biggest patient experience stumbling block, according to this HealthLeaders Media Intelligence Report. Get the free report with exclusive research and analysis. [Register Today]
Campaign Spotlight
ED Campaigns Under Scrutiny as CMS Curbs Overuse
Hospitals and health systems actively promoting emergency departments may have to reevaluate their campaigns to comply with state efforts to curb ED overuse. [Read More]

Marketing Headlines

Strategies for Managing Disabled Physicians
From HCPro's Medical Staff Briefing, August 23, 2011

OIG: Soaring Medicaid Brand-name Drug Prices Offset by Rebates
John Commins, for HealthLeaders Media, August 19, 2011

?Explosive? growth in foreign drug testing raises ethical questions
PBS NewsHour, August 24, 2011

Hospitals seek more ER patients even as Medicaid tries to lessen demand
The Washington Post, August 23, 2011

Healthcare's Cottage Supply Chain Needs a Makeover
Mike Alkire, for HealthLeaders Media, August 19, 2011

Is Google eying healthcare once again?
InformationWeek, August 19, 2011

Troupers take dramatic turns at the hospital
The Wall Street Journal, August 18, 2011

Training helps doctors talk to dying patients
Chicago Tribune/Reuters Health, August 18, 2011
Sept 15: Rounds: Women's Health Strategies for Service Line Growth and Quality

Sept 16: Webcast: Slash Your Readmission Rates

Sept 22: Webcast: Quantify & Cultivate Patient Engagement

Oct 26: Rounds: Performance Improvement for Quality and Bottom-Line Outcomes


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From HealthLeaders Magazine
Nurse Education Key to Scope-of-Care Debate
There is tension between nursing leadership and some physician groups over the scope of what advanced practice nurses, including nurse practitioners, should be allowed to do. [Read More]

Deep Insight:

Service Line Management
Structuring a Spine Program
Hospitals are moving away from an aggressive surgical approach and instead focusing on screening and multidisciplinary efforts, including chiropractic care. [Read More]
Marketing Forum

3 E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
Audio Feature
ACOs vs. Provider/Health Plan Partnerships

Rob Parke, principal and consulting actuary with the New York office of the independent actuarial and consulting firm, Milliman, discusses provider-health plan partnerships as a way to avoid the pitfalls of an ACO. [Listen Now]
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New book: A comprehensive guide to community benefit and 990H reporting.
HIPAA changes bring massive new penalties. Are you up-to-date on the regs?
Listen Now: Dramatic tactics to improve the patient experience.
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