HealthLeaders Media Marketing Weekly - August 17, 2011 | What Women Want...From Healthcare View as a Webpage | Subscribe for Free
What Women Want...From Healthcare
Anna Webster, Online Content Coordinator

Women are most likely to be the family healthcare decision-makers, and that makes them a primary audience for hospital marketers. But gender-based marketing can backfire as well as benefit an organization. It all depends on the message. [Read More]
anna webster
  August 17, 2011


Editor's Picks
Price Gouging Spikes Drug Costs Up to 4500%, Purchasing Group Says
The practice by so-called grey market vendors of marking up the cost of scarce, life-saving medications by astronomical margins is on the rise, a Premier Healthcare Alliance report finds. [Read More]
Technology's Role in the Patient Experience Imperative
While some healthcare organizations are using advanced online tactics to improve the patient experience, many are still pinning their hopes on outdated methods of communication and interaction. [Read More]
Top 10 Reasons For Pediatric Hospitalizations
Respiratory and digestive ailments are among the top conditions leading to hospitalization for persons 17 years old and younger. [Read More]
Individual Mandate Unconstitutional, 11th Circuit Appeals Court Rules
The individual mandate provision of the Patient Protection and Affordable Care Act has again been declared unconstitutional, this time by the U.S. Court of Appeals for the 11th Circuit in Atlanta, Georgia. In a 2-1 vote, the court ruled that the rest of the healthcare reform law could stand. [Read More]
Rounds: Women's Health Strategies for Service Line Growth and Quality
Attend on-site or participate via live simulcast About: Learn how host Bon Secours Richmond Health System and invited guest Geisinger Health System maximize downstream revenue in their women's health services, as well as opportunities for integration, quality and customer loyalty. [Register Today]
Webcast: Quantify & Cultivate Patient Engagement
Date: September 22, 2011
About: More than just a buzzword, patient experience has become the quintessential objective in our healthcare climate. Fortunately, the thriving world of social media offers proven pathways to not only create patient engagement, but actually build community around your organization. Learn how Emory University Orthopaedics and Spine Hospital consistently scores above the 90th percentile in patient satisfaction using social media tools and metrics.
[Register Today]
Webcast: Slash Your Readmission Rates
Date: September 16, 2011
About: With 20% of Medicare fee-for-service beneficiaries discharged from a hospital readmitted within 30 days, Baylor Heart and Vascular Center in Dallas, which boasts one of the lowest readmission rates nationwide (17.3%), and Our Lady of Resurrection Medical Center in Chicago, which cut its readmission rate from the nation?s second-highest (32.4%) to 15%, share strategies to help you reduce your readmission rates.
[Register Today]

Marketing Headlines

More drug companies close Facebook pages as walls open
The Washington Post, August 17, 2011

3D mammograms: A breast cancer breakthrough?
The Boston Globe, August 16, 2011

IU Health policy: You can?t smoke at work or on off-campus break
Indianapolis Star, August 15, 2011

Nonprofit helps uninsured stay healthy -- and avoid using ERs
Orlando Sentinel, August 12, 2011

Saint Thomas Health (TN) launches MissionPoint Health ACO
The Tennessean, August 11, 2011

Skin Infections Linked to Tattoo Ink
Cheryl Clark, for HealthLeaders Media, August 11, 2011
Sept 15: Rounds: Women's Health Strategies for Service Line Growth and Quality

Sept 16: Webcast: Slash Your Readmission Rates

Sept 22: Webcast: Quantify & Cultivate Patient Engagement


Stay Connected to Marketing Weekly
To help us ensure future delivery of HealthLeaders Media Marketing Weekly, please add our "From" address——to your address book or e-mail whitelist.
From HealthLeaders Magazine
Nurse Education Key to Scope-of-Care Debate
There is tension between nursing leadership and some physician groups over the scope of what advanced practice nurses, including nurse practitioners, should be allowed to do. [Read More]

Deep Insight:

Service Line Management
Structuring a Spine Program
Hospitals are moving away from an aggressive surgical approach and instead focusing on screening and multidisciplinary efforts, including chiropractic care. [Read More]
Marketing Forum

3 E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
Audio Feature
ACOs vs. Provider/Health Plan Partnerships

Rob Parke, principal and consulting actuary with the New York office of the independent actuarial and consulting firm, Milliman, discusses provider-health plan partnerships as a way to avoid the pitfalls of an ACO. [Listen Now]
Sponsor HealthLeaders Media Marketing Weekly

Contact Paul Mattioli, Sr. Director of Sales, at or call 800.639.7477.
Marketing Resources From HealthLeaders Media

Free newsletter download: View the new digital Healthcare Marketing Advisor and experience the enhanced rich-media PDF format.
Want more on healthcare marketing? Visit the MarketShare blog for thoughts and news on hospital marketing and advertising.
Sign up to receive our new, free e-mail publication that offers concise updates on the top nursing leadership headlines, as well as best practices, practical advice, and expert strategies from nurse industry thought leaders.
New book: A comprehensive guide to community benefit and 990H reporting.
HIPAA changes bring massive new penalties. Are you up-to-date on the regs?
Listen Now: Dramatic tactics to improve the patient experience.
MAGAZINE   |   NEWS   |   TERMS OF SERVICE   |   PRIVACY POLICY © 2011 HealthLeaders Media
If you prefer not to receive this email newsletter, you can unsubscribe here
HealthLeaders Media Marketing Weekly is a division of HealthLeaders Media ©2011
5115 Maryland Way
Brentwood, TN 21027
Serving the business information needs of healthcare executives and professionals.