HealthLeaders Media Marketing Weekly - August 3, 2011 | Low Health Literacy, High Health Costs View as a Webpage | Subscribe for Free
Low Health Literacy, High Health Costs
Anna Webster, Online Content Coordinator

The problem, when quantified, is astounding. Low health literacy costs the U.S. more than $58 billion annually and nearly half the U.S. adult population falls into the low or basic health literacy category. Marketers can use these tips to achieve a clear communication strategy. [Read More]
anna webster
  August 3, 2011


Editor's Picks
Recruitment Rising as Leadership Priority
Recruiting to address healthcare shortages?both now and in the future?requires creativity and a focus on new core competencies.[Read More]
CHF Readmission Prevention Efforts Costly for Hospital
A transitional care intervention program for congestive heart failure patients at a Texas hospital reduced readmissions by 48%, but because Medicare did not pay the average $1,100 cost per patient, the facility lost money.[Read More]
Council Connection: The Key Metrics
In one-on-one interviews, selected HealthLeaders Council Connection members identify the key metrics they monitor to ensure that their healthcare organizations stay on track. [Read More]
Rounds: The Real Value of ACOs
Date: August 16, 2011
What: Attend on-site or participate via live webcast.
About: Get accountable care strategies from ACO pioneers Norton Healthcare, Humana, and Palmetto Health--first movers who already have experienced the challenges of building a new framework for healthcare delivery.
[Register Today]
Rounds: Women's Health Strategies for Service Line Growth and Qualit
Date: September 15, 2011
About: Attend on-site or participate via live simulcast. Learn how host Bon Secours Richmond Health System and invited guest Geisinger Health System maximize downstream revenue in their women's health services, as well as opportunities for integration, quality and customer loyalty.
[Register Today]
Campaign Spotlight
Highmark Sues UPMC for 'Malicious' Campaign
Highmark Inc., a non-profit health insurer, has accused UPMC Health System of launching a malicious and misleading advertising effort with "targeted attacks on insured and self-insured customers of Highmark." UPMC, which is ending its contact with Highmark, says the legal claims will not hold up in court. [Read More]

Marketing Headlines

HHS: No Co-Pays for Preventive Women's Health Services
Margaret Dick Tocknell, for HealthLeaders Media, August 2, 2011

Opportunities abound in medical market
Plastics News, August 2, 2011

In case of emergency, check Twitter
InformationWeek, August 1, 2011

Doctors debate: Should government 'mystery shoppers' spy on docs?
Orlando Sentinel, July 29, 2011

Drug app comes free, ads included
The Tennessean, July 18, 2011

Hospitals take cultural sensitivity seriously
Chicago Tribune, July 27, 2011
August 16: Rounds: The Real Value of ACOs

Sept 15: Rounds: Women's Health Strategies for Service Line Growth and Quality


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From HealthLeaders Magazine
The Hospital of the Future
Reform-era strategy requires leaders to find balance among their unique market position, culture, and core competencies. [Read More]

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Service Line Management
Knee-Replacement Needs
As demand grows for the procedure, so do competition and the challenges to improving volume and quality. [Read More]
Marketing Forum

3 E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
Audio Feature
ACOs vs. Provider/Health Plan Partnerships

Rob Parke, principal and consulting actuary with the New York office of the independent actuarial and consulting firm, Milliman, discusses provider-health plan partnerships as a way to avoid the pitfalls of an ACO. [Listen Now]
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