HealthLeaders Media Marketing Weekly - July 27, 2011 | Google+ Twitter Equals Marketing Opportunity View as a Webpage | Subscribe for Free
Google+ Twitter Equals Marketing Opportunity
Anna Webster, Online Content Coordinator

While Facebook continues to dominate as a social media platform, Twitter is a close second and Google+, the new kid on the block, may be a game-changer for marketers. [Read More]
anna webster
  July 27, 2011


Editor's Picks
Hospitals Are Quick to Gobble Up Talent
Hospitals are getting smarter about hiring the clinical help they need. They're getting more data and using that data to more effectively schedule when they need that talent. Per diem outsourcing may have seen its best days.[Read More]
Mobile apps: Proposed FDA rule will disrupt industry
The Food and Drug Administration's recent guidance on how it might regulate mobile health applications used by physicians and consumers will affect only a small portion of the apps on the market, the agency has announced.[Read More]
Building a Telestroke Relationship
Technology clearly is a critical component for a telestroke program, but the business relationship is the foundation for success. [Read More]
Rounds: The Real Value of ACOs
Date: August 16, 2011
What: Attend on-site or participate via live webcast.
About: Get accountable care strategies from ACO pioneers Norton Healthcare, Humana, and Palmetto Health--first movers who already have experienced the challenges of building a new framework for healthcare delivery.
[Register Today]
Intelligence Report: Better Care and the Bottom Line
54% of leaders say that ACOs will be successful in coordinating care and driving down overall costs, according to this HealthLeaders Media Intelligence Report. Get the free report with exclusive research and analysis. [Register Today]

Marketing Headlines

Drug prices will fall sharply as patents expire
The Boston Globe/Associated Press, July 26, 2011

Marc Benioff, CEO, makes philanthropy a priority
San Francisco Chronicle, July 26, 2011

Hard times at Shriners end free care for all
Star-Tribune, July 25, 2011

Express Scripts: A new kind of St. Louis company
Post-Dispatch, July 25, 2011

Small-town docs made in a small Kansas town
The New York Times, July 25, 2011

Health system explores affiliation with new partner
Petoskey News, July 25, 2011

August 16: Rounds: The Real Value of ACOs

On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts

On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work


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From HealthLeaders Magazine
The Hospital of the Future
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Service Line Management
Knee-Replacement Needs
As demand grows for the procedure, so do competition and the challenges to improving volume and quality. [Read More]
Marketing Forum

3 E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
Audio Feature
ACOs vs. Provider/Health Plan Partnerships

Rob Parke, principal and consulting actuary with the New York office of the independent actuarial and consulting firm, Milliman, discusses provider-health plan partnerships as a way to avoid the pitfalls of an ACO. [Listen Now]
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