HealthLeaders Media Marketing Weekly - July 20, 2011 | ACOs Widen Marketing's Scope View as a Webpage | Subscribe for Free
ACOs Widen Marketing's Scope
Anna Webster, Online Content Coordinator

As organizations adopt accountability strategies in anticipation of healthcare reform, traditional healthcare marketing practices must expand to address a wider audience. [Read More]
anna webster
  July 20, 2011


Editor's Picks
FDA Defines Its Authority Over Mobile Medical Apps
Draft guidelines released by the U.S. Food and Drug Administration signal that the agency will seek to oversee only those mobile applications that physicians would most likely use to diagnose or monitor a patient's medical condition.[Read More]
6 Target Markets for Accountable Care Partnerships
Contracting for shared savings with the Centers for Medicare & Medicaid Services isn't the only path toward accountable care. There are many markets for providers to evaluate and a variety of partnerships and strategies that can be deployed.[Read More]
Hospital System, Citing Costs, Hones In On Employees' Health
Conceding that it is "pushing the envelope a little bit" with respect to HIPAA, a self-insured Florida health system launches a program that seeks to better the health of its workforce. [Read More]
Rounds: The Real Value of ACOs
Date: August 16, 2011
What: Attend on-site or participate via live webcast.
About: Get accountable care strategies from ACO pioneers Norton Healthcare, Humana, and Palmetto Health--first movers who already have experienced the challenges of building a new framework for healthcare delivery.
[Register Today]
Webcast: Creating an ACO Marketing Language
Date: July 27, 2011
About: As a marketer, you need to learn the new paradigm of managing population health vs. growing patient volume in a traditional environment. Advance your understanding of how to align ACO marketing with business needs, as well as market accountability to providers, and ultimately your community.
[Register Today]

Marketing Headlines

IOM: Women should get free birth control
PBS News Hour, July 20, 2011

Sharp HealthCare message, reality-TV style
San Diego Union Tribune, July 20, 2011

Implant chip will improve care
The Record, July 19, 2011

4 ways digital hospital signage improves hospital experience
Healthcare IT News, July 19, 2011

Concierge medicine offers hands-on care at a price
The Tennessean, July 18, 2011

OIG blasts international marketing program at Miami's Jackson Health
Miami Herald, July 15, 2011

It's not complicated doctor -- Don't be Facebook friends with patients
The Wall Street Journal, July 15, 2011
July 27: Webcast: Creating an ACO Marketing Language

August 16: Rounds: The Real Value of ACOs

On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts

On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work


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Audio Feature
ACOs vs. Provider/Health Plan Partnerships

Rob Parke, principal and consulting actuary with the New York office of the independent actuarial and consulting firm, Milliman, discusses provider-health plan partnerships as a way to avoid the pitfalls of an ACO. [Listen Now]
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