HealthLeaders Media Marketing Weekly - June 29, 2011 | HFMA: Integration Takes Teamwork, Communication View as a Webpage | Subscribe for Free
HFMA: Integration Takes Teamwork, Communication
Anna Webster, Online Content Coordinator

This message came through loud and clear at the Healthcare Financial Management Association's annual conference: Healthcare leaders must work together to solve their common challenges. And as marketers we need to better understand how the leadership systems within our organizations work, in order to communicate better with both providers and patients. [Read More]
anna webster
  June 29, 2011


Editor's Picks
Hospital Affiliations Have a Land Rush Feel
Independent standalone community hospitals have a lot in common. They're generally the largest employers in the community, they have a lot of local political clout, and they're often the only thing standing between life and death for their patients. But these days, they have something else in common: They're falling like dominoes.[Read More]
AHA-Led Coalition Launches Ads Against Hospital Funding Cuts
An American Hospital Association-led coalition has unveiled a national advertising campaign aimed at informing Congress about the impact of further Medicare and Medicaid payments to hospitals. [Read More]
RWJ Launches Healthcare Quality Data Website
The Robert Wood Johnson Foundation has launched an online directory of quality performance measures on physicians, hospitals, and ambulatory care services in each state, and national comparative data. [Read More]
App Challenge: Battle Obesity with Public Health Data
Health 2.0 is challenging software developers to build web-based applications that make reams of government public health data more accessible to healthcare professionals and leaders in their fight against obesity. [Read More]
Webcast: Cultivating Physician-Hospital Alignment in the ACO Era
Date: July 20, 2011
About: Integration will be the key to success in the accountable care era, whether your organization develops an official ACO or not. Organizations must develop strong relationships with employed and affiliated physicians. Join us to get alignment strategies to thrive in an increasingly integrated industry.
[Read More]
Rounds: The Real Value of ACOs
Date: August 16, 2011
What: Attend on-site or participate via live webcast.
About: Get accountable care strategies from ACO pioneers Norton Healthcare, Humana, and Palmetto Health--first movers who already have experienced the challenges of building a new framework for healthcare delivery.
[Read More]


Marketing Headlines

Spine experts repudiate Medtronic studies
The New York Times, June 29, 2011

Obama administration shelves doctor 'mystery shoppers' plan
The New York Times, June 29, 2011

Cleveland MetroHealth hires crisis communications firm to improve image
The Plain Dealer, June 24, 2011

In CO, a tale of two hospitals
The Aspen Times, June 29, 2011

VT may build new state hospital
Burlington Free Press, June 29, 2011

Some hospitals think 'lean' when it comes to healthcare
Marketplace/NPR, June 28, 2011

Portland, OR doc makes house calls by bicycle
The Oregonian, June 24, 2011

ABCs of EHRs: New training choices for non-techies
InformationWeek, June 24, 2011

July 20: Webcast: Cultivating Physician-Hospital Alignment in the ACO Era

August 16: Rounds: The Real Value of ACOs

On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts

On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work


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