HealthLeaders Media Marketing Weekly - June 8, 2011 | Don't Let Marketing Language Mislead Patients View as a Webpage | Subscribe for Free
Don't Let Marketing Language Mislead Patients
Anna Webster, Online Content Coordinator

The practice of relying on manufacturer-provided materials for the basis of marketing messaging can lead patients to make poorly informed surgery decisions. Smart marketers ensure the accuracy of their marketing using proven techniques. [Read More]
anna webster
  June 8, 2011


Editor's Picks
Mayo Clinic Looks to Affiliations to Expand Brand
Add the Mayo Clinic to the growing list of health systems experimenting with partnership and affiliation models. Mayo's move to extend its brand is seen as a response to healthcare reform and the need to improve services while cutting costs.[Read More]
6 Physician Retention Strategies
If the greatest asset of a healthcare organization is its physicians, why then are so few resources put into retention and so many put into recruitment? Experts discuss the compelling financial reasons behind budgeting to retain star physicians. [Read More]
Growing Market Share Through ASC Joint Ventures
With hospitals and physicians struggling with declining reimbursements, both entities need to consider the value of establishing joint ventures for ambulatory surgery centers, experts say. [Read More]
Impact Analysis: Leaders Respond to CMS' Proposed ACO Regulations
The proposed regulations are indeed out, but what do they really mean to your organization and the industry? Get reactions from leaders at hospitals, health plans, and physician practices that are already well-versed in accountable care organizations, including Monarch Healthcare, Alegent Health, Kaiser Foundation Health Plan /Kaiser Foundation Hospitals, Geisinger Health System, Dean Health System, and Scripps Health. [Read More]
Rounds: Coordinating Systems of Care
Whether your hospital system is pursuing an accountable care organization or a broader program of clinical integration, the real work of creating high-value, cost-effective healthcare is in transforming the systems of care. But the solutions may not be as big and unmanageable as you think. Join us live or via live webcast from Gundersen Lutheran Health System with Gundersen's clinical and executive leadership team and invited guest Fairview Health Services, two of the nation's health system pioneers in high-quality, lower-cost healthcare. [Read More]

Marketing Headlines

Lahey Clinic explores merger with Beth Israel
The Boston Globe, June 8, 2011

Nashville Medical Trade Center nabs anchor tenant
The Tennessean, June 8, 2011

Only East St. Louis hospital with emergency room closes
St. Louis Post-Dispatch, June 8, 2011

Shifting hospital risks at night
The Washington Post, June 7, 2011

Cleveland Clinic closing Huron Hospital
The Plain Dealer, June 7, 2011

'Major breakthrough' for deadly skin cancer treatment
Los Angeles Times, June 6, 2011

Healthcare Online Job Postings Taper in May
HealthLeaders Media, June 2, 2011

AL Hospital Data Theft Affects Thousands
HealthLeaders Media, June 6, 2011

Prison terms sought for 4 over deadly medical tests
The Inquirer, June 6, 2011

June 9: Rounds: Coordinating Systems of Care

On Demand: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking

On Demand: Five Proven Steps to Improve Patient Satisfaction Scores

On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts

On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work


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From HealthLeaders Magazine
The New ED: Keep Patients Out (but Happy)
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Deep Insight:

Service Line Management
The Challenge of the ICU
Health systems are in the midst of an ICU makeover as healthcare leaders rethink how they are providing care in the costliest area of the hospital, to improve outcomes and attain ROI. [Read More]
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    Marketing Forum

    3 E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
    Audio Feature
    Patients at the Center

    Michael Dowling, CEO of North Shore-Long Island Jewish Health System, has set a 10-year goal for his organization to be in the top metric in terms of quality, patient safety, patient satisfaction, and care coordination. "You want to be in a situation that when people come to North Shore they get the full complement of services, easily coordinated, with total transparency and communication. Where people leave at the end of the day and say, 'That was a great experience,'" he says. Here, he talks about how the organization is putting patient care at the center of everything they do. [Listen Now]
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