HealthLeaders Media Marketing Weekly - May 25, 2011 | Healthcare Mobile Apps Made Easy View as a Webpage | Subscribe for Free
Healthcare Mobile Apps Made Easy
Anna Webster, Online Content Coordinator

Developing healthcare apps for smartphones or iPads does not have to break the bank and can extend marketing outreach globally. Experts give tips for marketers interested in developing healthcare applications for mobile devices. [Read More]
anna webster
  May 25, 2011


Editor's Picks
Surgical Survival Predictors May Be Next Big Quality Metric
What's next for value-based purchasing metrics, hospital transparency, and quality scoring? A healthcare performance coalition suggests hospitals and health systems may be rushing to improve predictors of death during hospitalization.[Read More]
NPA Names 'Top 5' Cost Drivers in Primary Care
The National Physicians Alliance project has created a Top 5 list of potentially unnecessary cost drivers for primary care, training videos to help doctors communicate the effect of bad behaviors, and videos for patients. NPA has also reached out to consumer groups and patient-safety groups for their endorsements.[Read More]
Healthcare Workers Delaying Retirement
The largest decline in retirement rates among all workforce sectors is found in the healthcare industry. Across the board, though, mature workers in high-paying occupations are more likely to delay retirement than workers in low-paying ones, research shows. [Read More]
Impact Analysis: Leaders Respond to CMS' Proposed ACO Regulations
The proposed regulations are indeed out, but what do they really mean to your organization and the industry? Get reactions from leaders at hospitals, health plans, and physician practices that are already well-versed in accountable care organizations, including Monarch Healthcare, Alegent Health, Kaiser Foundation Health Plan /Kaiser Foundation Hospitals, Geisinger Health System, Dean Health System, and Scripps Health. [Read More]
Webcast: Alternative ACO Strategies
Go beyond the ACO regs furor to uncover commercial and Medicare alternatives for your ACO strategy. Join HealthLeaders Media for this 90-minute Webcast, including Q&A, for a deep dive with leading experts savvy on the legal and business operation of ACOs in commercial markets and CMS programs other than Medicare Shared Savings. [Read More]
Rounds: Coordinating Systems of Care
Whether your hospital system is pursuing an accountable care organization or a broader program of clinical integration, the real work of creating high-value, cost-effective healthcare is in transforming the systems of care. But the solutions may not be as big and unmanageable as you think. Join us live or via live webcast from Gundersen Lutheran Health System with Gundersen's clinical and executive leadership team and invited guest Fairview Health Services, two of the nation's health system pioneers in high-quality, lower-cost healthcare. [Read More]
Campaign Spotlight
LinkedIn Provides Marketing Platform for ODPHP
The Office of Disease Prevention and Health Promotion is using LinkedIn as the platform to launch their Healthy People 2020 campaign. HP2020 campaign is a 10-year national wellness effort to encourage people to free of preventable diseases, disability, injury, and premature death. [Read More]

Marketing Headlines

Lap-Band maker targets teenagers
Los Angeles Times, May 24, 2011

Higher demand makes air ambulances viable
El Paso Times/Associated Press, May 25, 2011

More and more docs turn to iPads
McClatchy Newspapers/Star-Tribune, May 25, 2011

Our Healthcare Future is Innovation: Climb Aboard
HealthLeaders Media, May 23, 2011

CMS Plans ACO Learning Sessions
HealthLeaders Media, May 20, 2011

'Jeopardy!'-winning computer delving into medicine
The Detroit News/Associated Press, May 23, 2011

Most cancer patients like full access to records
Reuters Health, May 25, 2011

FDA approves hepatitis C drug
The Wall Street Journal, May 24, 2011

Metal artificial hips may need a hip check
NPR, May 23, 2011

Heart-valve rings slip through FDA loophole
Chicago Tribune, May 23, 2011

June 7: Webcast: Alternative ACO Strategies

June 9: Rounds: Coordinating Systems of Care

On Demand: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking

On Demand: Five Proven Steps to Improve Patient Satisfaction Scores

On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts

On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work


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From HealthLeaders Magazine
The New ED: Keep Patients Out (but Happy)
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Deep Insight:

Service Line Management
The Challenge of the ICU
Health systems are in the midst of an ICU makeover as healthcare leaders rethink how they are providing care in the costliest area of the hospital, to improve outcomes and attain ROI. [Read More]
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    Marketing Forum

    3 E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
    Audio Feature
    Patients at the Center

    Michael Dowling, CEO of North Shore-Long Island Jewish Health System, has set a 10-year goal for his organization to be in the top metric in terms of quality, patient safety, patient satisfaction, and care coordination. "You want to be in a situation that when people come to North Shore they get the full complement of services, easily coordinated, with total transparency and communication. Where people leave at the end of the day and say, 'That was a great experience,'" he says. Here, he talks about how the organization is putting patient care at the center of everything they do. [Listen Now]
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