HealthLeaders Media Marketing Weekly - May 18, 2011 | Humor's Role in Healthcare Marketing View as a Webpage | Subscribe for Free
Humor's Role in Healthcare Marketing
Anna Webster, Online Content Coordinator

Mixing healthcare messaging and humor can be risky. There are rewards for getting it right, but it takes a deft hand to negotiate the line between the type of funny that brings in business and wins awards versus the type of funny that raises eyebrows. [Read More]
anna webster
  May 18, 2011


Editor's Picks
Beyond the Medical Home
Two groups in North Carolina are collaborating on a medical practice model that is a cross between a patient-centered medical home and an ACO, taking both concepts beyond their usual iteration.[Read More]
Patient Registration, Simplified
When check-in is hectic, revenue can get lost in the chaos. Juliet Breeze, MD, CEO of the Richmond Bone & Joint Clinic, with three locations in the Houston area, says she might not have addressed front desk inefficiencies if it weren't for comments on patient satisfaction surveys specifically requesting express check-in.[Read More]
To Train Physicians for Business Leadership, Think Beyond the MBA
Hospital and health system leaders are quickly recognizing the shortage in business training that they face in their physician ranks, especially at the leadership level. But there's a difference between recognizing a deficiency and determining what, if anything, to do about it.[Read More]
Impact Analysis: Leaders Respond to CMS' Proposed ACO Regulations
The proposed regulations are indeed out, but what do they really mean to your organization and the industry? Get reactions from leaders at hospitals, health plans, and physician practices that are already well-versed in accountable care organizations, including Monarch Healthcare, Alegent Health, Kaiser Foundation Health Plan /Kaiser Foundation Hospitals, Geisinger Health System, Dean Health System, and Scripps Health. [Read More]
Webcast: Beyond Medicare Shared Savings: Effective ACO & Clinical Integration Strategies
Go beyond the ACO regs furor to uncover commercial and Medicare alternatives for your ACO strategy. Join HealthLeaders Media for this 90-minute Webcast, including Q&A, for a deep dive with leading experts savvy on the legal and business operation of ACOs in commercial markets and CMS programs other than Medicare Shared Savings. [Read More]
Rounds: Coordinating Systems of Care
Whether your hospital system is pursuing an accountable care organization or a broader program of clinical integration, the real work of creating high-value, cost-effective healthcare is in transforming the systems of care. But the solutions may not be as big and unmanageable as you think. Join us live or via live webcast from Gundersen Lutheran Health System with Gundersen's clinical and executive leadership team and invited guest Fairview Health Services, two of the nation's health system pioneers in high-quality, lower-cost healthcare. [Read More]

Marketing Headlines

Fewer ERs available as need rises
The New York Times, May 18, 2011

WakeMed's bid for Rex pits money, care
The Cary News, May 18, 2011

HCA to offer business services to other hospitals
The Tennessean, May 18, 2011

Medical data mining strengthens drug safety
InformationWeek, May 17, 2011

SWAG rules in marketing world
NuWire Investor, May 16, 2011

Tapping into smart health
The Boston Globe, May 16, 2011

Questions raised over BCBS marketing campaign, May 18, 2011

May 24: Blueprint for an Integrated and Alignment-Driven Physician Compensation Plan

June 7: Webcast: Beyond Medicare Shared Savings: Effective ACO & Clinical Integration Strategies

June 9: Rounds: Coordinating Systems of Care

On Demand: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking

On Demand: Five Proven Steps to Improve Patient Satisfaction Scores

On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts

On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work


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From HealthLeaders Magazine
The New ED: Keep Patients Out (but Happy)
While not exactly a checkpoint to bar patients from the hospital, the doors of the ED will become increasingly important as an exit. [Read More]

Deep Insight:

Service Line Management
The Challenge of the ICU
Health systems are in the midst of an ICU makeover as healthcare leaders rethink how they are providing care in the costliest area of the hospital, to improve outcomes and attain ROI. [Read More]
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    Marketing Forum

    3 E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
    Audio Feature
    Patients at the Center

    Michael Dowling, CEO of North Shore-Long Island Jewish Health System, has set a 10-year goal for his organization to be in the top metric in terms of quality, patient safety, patient satisfaction, and care coordination. "You want to be in a situation that when people come to North Shore they get the full complement of services, easily coordinated, with total transparency and communication. Where people leave at the end of the day and say, 'That was a great experience,'" he says. Here, he talks about how the organization is putting patient care at the center of everything they do. [Listen Now]
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