HealthLeaders Media Marketing Weekly - May 4, 2011 | Inside Tips on Marketing Hospital Services to Boomers View as a Webpage | Subscribe for Free
Inside Tips on Marketing Hospital Services to Boomers
Anna Webster, Online Content Coordinator

There is a booming opportunity for marketers to target the aging patient population. An expert from Banner Health offers inside advice for niche marketing to this critical group. [Read More]
anna webster
  May 4, 2011


Editor's Picks
Checklist Assesses Hospital Social Media Policies
Media accounts of social media gaffes should create awareness, but not fear among healthcare organizations. Experts recommend having a strong social media policy and checklist to guide leaders.[Read More]
Healthcare Lingo Hobbled by Political Correctness
The Affordable Care Act's penalties and incentives and talk of medical homes and accountability have set the stage for a linguistic battleground. We're starting to argue about individual words, but perhaps we're forgetting what the fight is about. Marketers: Keep your red pens ready.[Read More]
5 Ways to Energize Your Patient Experience Strategy
Every marketing leader wants to boost patient experience, physician referrals, and performance scores. With federal payments soon to be tied to performance measurements, motivation is accelerating. An expert looks beyond amenities and shares strategic tips for elevating the patient experience. [Read More]
Impact Analysis: Leaders Respond to CMS' Proposed ACO Regulations
The proposed regulations are indeed out, but what do they really mean to your organization and the industry? Get reactions from leaders at hospitals, health plans, and physician practices that are already well-versed in accountable care organizations, including Monarch Healthcare, Alegent Health, Kaiser Foundation Health Plan /Kaiser Foundation Hospitals, Geisinger Health System, Dean Health System, and Scripps Health. [Read More]
Rounds: Neurological Service Line Growth: Telestroke & Brain Tumor Innovations
Neurological service line success is all about managing the collision of technology, research, and care coordination. Get strategies for managing the collision on May 18, live from Barrow Neurological Institute with invited thought leaders from St. John Providence Health System and St. Luke Hospital. [Read More]
Webcast: Achieving Ambulatory Surgery Center Success in the Reform Era
Reform, reimbursement, and reintegration—a triple threat to ambulatory surgery centers (ASCs) or new opportunities for ROI? Join HealthLeaders Media on May 11 for a 90-minute Webcast, including Q&A, to learn how to increase the financial return of ASC operations from leaders with proven ambulatory care ROI. [Read More]

Marketing Headlines

7 Dangerous legal issues to avoid in doctor advertising
Healthcare Success Strategies, May 4, 2011

Could social media like Twitter be the next 9-1-1?
PRWeb, May 4, 2011

7 Reasons to choose a medical advertising agency
Gandolf's Marketing Magic, May 4, 2011

GE awards ad deal to blur as clients skirt Madison Avenue
Bloomberg Press, May 4, 2011

ACOs in health reform decoded
PBS NewsHour, May 4, 2011

Healthcare Online Job Postings Drop in April
HealthLeaders Media, May 4, 2011

Fewer mammograms being done, studies show
CNN, May 3, 2011

May 11: Webcast: Achieving Ambulatory Surgery Center Success in the Reform Era

May 18: Rounds: Neurological Service Line Growth: Telestroke & Brain Tumor Innovations

May 18: Ratchet Up Physician Referrals: Proven Methods & Measures

May 24: Blueprint for an Integrated and Alignment-Driven Physician Compensation Plan

On Demand: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking

On Demand: Five Proven Steps to Improve Patient Satisfaction Scores

On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts

On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work


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From HealthLeaders Magazine
In an ACO, Who's Accountable?
It can be the hospital, but health plans, physician practices and medical service organizations can also serve as the "accountable" party. [Read More]

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    Marketing Forum

    3 E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
    Audio Feature
    Patients at the Center

    Michael Dowling, CEO of North Shore-Long Island Jewish Health System, has set a 10-year goal for his organization to be in the top metric in terms of quality, patient safety, patient satisfaction, and care coordination. "You want to be in a situation that when people come to North Shore they get the full complement of services, easily coordinated, with total transparency and communication. Where people leave at the end of the day and say, 'That was a great experience,'" he says. Here, he talks about how the organization is putting patient care at the center of everything they do. [Listen Now]
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