HealthLeaders Media Marketing Weekly - April 27, 2011 | Big Marketing on a Small Budget View as a Webpage | Subscribe for Free
Big Marketing on a Small Budget
Anna Webster, Online Content Coordinator

In order for healthcare marketers to be credible, they need to be able to prove the worth of their efforts. Learn how one health system measured a marketing campaign that brought in 30 new cases and a 131% return on investment. [Read More]
anna webster
  April 27, 2011


Editor's Picks
A fight over how drugs are pitched
Marketing to doctors using prescription records bearing their names is an increasingly contentious practice, with three states, Maine, New Hampshire and Vermont, in the vanguard of enacting laws to limit the uses of a doctor's prescription records for marketing. [Read More]
ACS Website Aims to Unite Rural Surgeons
With hundreds of miles sometimes separating rural surgeons, an online community from the American College of Surgeons aims to connect them via interactive discussions on patient cases, online events, and educational opportunities.[Read More]
How Google Can Aid Managers
A few weeks ago, I wrote a column detailing how marketers can formulate online content to get picked up more frequently by Google. This piece details how Google can help managers become more accessible to their employees. [Read More]
Webcast: Ratchet Up Physician Referrals: Proven Methods & Measures
At the heart of successful physician referral programs are relationships that result in buy-in, engagement, and alignment. How do you build those? And, how do you use data to prove your program's success to the C-suite? Join HealthLeaders Media on May 18 for this 90-minute Webcast, including Q&A and case studies, for lessons and insights from marketing leaders with successful referral programs. [Read More]
Rounds: Neurological Service Line Growth: Telestroke & Brain Tumor Innovations
Neurological service line success is all about managing the collision of technology, research, and care coordination. Get strategies for managing the collision on May 18, live from Barrow Neurological Institute with invited thought leaders from St. John Providence Health System and St. Luke Hospital. [Read More]
Webcast: Achieving Ambulatory Surgery Center Success in the Reform Era
Reform, reimbursement, and reintegration—a triple threat to ambulatory surgery centers (ASCs) or new opportunities for ROI? Join HealthLeaders Media on May 11 for a 90-minute Webcast, including Q&A, to learn how to increase the financial return of ASC operations from leaders with proven ambulatory care ROI. [Read More]
Campaign Spotlight
Animal Ad Campaign Sparks Controversy
Blue Cross Blue Shield of North Carolina has launched an ad campaign featuring scapegoats for rising medical costs. The print ads and commercials have goats dressed in shirts with the tag line, "let's stop looking for scapegoats." Creators of the campaign hope the message will indicate that insurers, doctors, hospitals, consumers, and anyone associated with healthcare should look to reduce healthcare costs. [Read More]

Marketing Headlines

High court hears arguments in data mining case
NPR, April 27, 2011

Caution urged as smartphone apps expand into medicine
The Inquirer, April 21, 2011

CT scans of Egyptian mummy help VT solve crimes
NPR/Associated Press, April 27, 2011

AMGA: Internal, Family Medicine Top Hiring Priorities
HealthLeaders Media, April 21, 2011

ACOs Generate High Interest, But Is Bar Set Too High?
HealthLeaders Media, April 22, 2011

Brigham and Women's performs another full face transplant
The Boston Globe, April 27, 2011

FDA warns doctor: Stop touting camera as disease screening tool
Chicago Tribune, April 26, 2011

'Use only as directed' isn't easy
The Wall Street Journal, April 26, 2011

U. Wisconsin med school group ends drug firm funds
Milwaukee Journal Sentinel, April 21, 2011

ONC plans efforts to develop patient consent for exchange
Government Health IT, April 25, 2011

Sponsored Headlines from IBM
Case Study: Mayo Clinic helps radiologists pinpoint potential problems : Mayo Clinic transforms the way it processes and interprets medical imaging results to enable more accurate detection. Powerful algorithms pinpoint potential problem areas within medical images and flag them based on the probability of abnormality. This process transformation increases diagnostic sensitivity for detection of brain aneurysms through intelligent flagging of high-risk areas.

Case Study: University College London Hospitals: UCLH had to adhere to the 18wkRTT requirements stated by the U.K. government. The BPM based Patient Tracking System (PTS) enabled them to better manage their clinical pathways and resources and also help improve patient experience by reducing uncertainty in the scheduling of treatments.

Discover, Interact, and Optimize for Smarter Healthcare with BPM Powered by Smart SOA: This IBM® RedguideTM describes one of the most significant challenges in healthcare today: the need for healthcare providers to effect patient care positively and proactively in the face of increasing patient load and information overload. IBM WebSphere® business process management (BPM) powered by smart service-oriented architecture (SOA), or BPM powered by Smart SOA, has the potential to maintain the medical common body of knowledge. It also makes critical, current data available to practitioners in a manner that is consistent with the evidence-based, event-driven environment to which healthcare aspires. BPM powered by Smart SOA can also automate healthcare provider administrative and care delivery processes.


May 11: Webcast: Achieving Ambulatory Surgery Center Success in the Reform Era

May 18: Rounds: Neurological Service Line Growth: Telestroke & Brain Tumor Innovations

May 18: Ratchet Up Physician Referrals: Proven Methods & Measures

May 24: Blueprint for an Integrated and Alignment-Driven Physician Compensation Plan

On Demand: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking

On Demand: Five Proven Steps to Improve Patient Satisfaction Scores

On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts

On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work

See all webcasts

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From HealthLeaders Magazine
In an ACO, Who's Accountable?
It can be the hospital, but health plans, physician practices and medical service organizations can also serve as the "accountable" party. [Read More]

Deep Insight:

Service Line Management
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Larger, specialized facilities are focusing on longer-term care and specific illnesses. [Read More]
  • Telerehab Matches Traditional Rehab for Patient Outcomes
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    Marketing Forum

    3 E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
    Audio Feature
    Patients at the Center

    Michael Dowling, CEO of North Shore-Long Island Jewish Health System, has set a 10-year goal for his organization to be in the top metric in terms of quality, patient safety, patient satisfaction, and care coordination. "You want to be in a situation that when people come to North Shore they get the full complement of services, easily coordinated, with total transparency and communication. Where people leave at the end of the day and say, 'That was a great experience,'" he says. Here, he talks about how the organization is putting patient care at the center of everything they do. [Listen Now]
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