HealthLeaders Media Marketing Weekly - March 9, 2011 | Lap-Band Surgery Campaign Thin on Info, Says LAPHD View as a Webpage | Subscribe for Free
Lap-Band Surgery Campaign Thin on Info, Says LAPHD
Doug Desjardins, for HealthLeaders Media

A billboard campaign for an adjustable gastric banding surgery downplays the procedure's risks, charges the Los Angeles Department of Public Health. It's a cautionary tale for healthcare marketers. [Read More]
cora nucci
  March 9, 2011


Editor's Picks
Hospital Job Growth Up Slightly in February
Hospital payroll additions grew by 2,100 in February, a relatively flat rate when compared with historic trends but a significant increase from the 700 hospital payroll additions reported in January, according to data from the Bureau of Labor Statistics. Overall, the healthcare sector added 34,300 payroll jobs during the month. [Read More]
EMR Market Grew 13.6% in 2010
Despite confusion over vendor qualifications and federal guidelines that define meaningful use, the growth of electronic medical record (EMR) systems in the healthcare field grew an estimated 13.6% in 2010, according to a study from research firm Kalorama Information. That increase bettered a 10% increase in 2009 and Kalorama expects EMR adoption to jump 18% to 20% during the next two years. [Read More]
Red Flag Ruling a Victory for Physicians, AMA Says
The American Medical Association applauded a federal appeals court ruling that found physicians who bill patents after providing services are not subject to Federal Trade Commission "red flag rules" that apply to creditors. The AMA said the decision validates its long-standing argument that red flag rules should not apply to physicians. [Read More]
Webcast: Boost Market Share with Your Oncology Services
Given the growing trend toward all-inclusive cancer centers, do you know how to differentiate your own oncology services to protect and grow your market share? Your oncology care is distinct. Its marketing should be, too. Join HealthLeaders Media on March 31 for this 90-minute Webcast, including Q&A and a case study, for valuable lessons from marketing leaders. [Read More]

Healthcare Leaders Reveal Uncertainties about Industry Direction
Dedication to mission remains strong among healthcare leaders but achieving goals in an era of cost reductions is a growing concern, according to the results of the 2011 HealthLeadersMedia Industry Survey. [Read More]
Rounds: Orthopedic Leadership Strategies: Engage, Measure, and Perform
Forward-thinking orthopedic leaders are ensuring high performance and coordination among a carefully constructed caregiver team. Those leaders are also exploring the right metrics to know whether the outcomes they are tracking are the most meaningful to patients. Join the executive and clinical leadership team from nationally renowned MemorialCare Health System and orthopedic innovator Marshall Steele, MD, on March 99 for a three-hour dive into essential orthopedic leadership strategy. [Read More]
Campaign Spotlight
Multimedia Campaign Showcases Hospital Transformation
One of the oldest children's hospitals in the nation is launching a major re-branding campaign this month to celebrate its 110th anniversary and the opening of a new hospital. [Read More]

Marketing Headlines

Hospitals in Flathead County woo Canadian patients
The Daily Inter Lake , March 9, 2011

TX docs leaving Medicare at record pace
Houston Chronicle, March 7, 2011

Hospital stays cost more in Northern California than Southern California
Los Angeles Times, March 8, 2011

To cap Medicaid, FL looks to managed care
NPR, March 8, 2011

Sponsored Headlines from IBM
Case Study: Mayo Clinic helps radiologists pinpoint potential problems : Mayo Clinic transforms the way it processes and interprets medical imaging results to enable more accurate detection. Powerful algorithms pinpoint potential problem areas within medical images and flag them based on the probability of abnormality. This process transformation increases diagnostic sensitivity for detection of brain aneurysms through intelligent flagging of high-risk areas.

Case Study: University College London Hospitals: UCLH had to adhere to the 18wkRTT requirements stated by the U.K. government. The BPM based Patient Tracking System (PTS) enabled them to better manage their clinical pathways and resources and also help improve patient experience by reducing uncertainty in the scheduling of treatments.

Discover, Interact, and Optimize for Smarter Healthcare with BPM Powered by Smart SOA: This IBM® RedguideTM describes one of the most significant challenges in healthcare today: the need for healthcare providers to effect patient care positively and proactively in the face of increasing patient load and information overload. IBM WebSphere® business process management (BPM) powered by smart service-oriented architecture (SOA), or BPM powered by Smart SOA, has the potential to maintain the medical common body of knowledge. It also makes critical, current data available to practitioners in a manner that is consistent with the evidence-based, event-driven environment to which healthcare aspires. BPM powered by Smart SOA can also automate healthcare provider administrative and care delivery processes.

Calendar of Events

On Demand: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking

On Demand: Five Proven Steps to Improve Patient Satisfaction Scores

On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts

On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes

On Demand: Marketing Oncology: Service Line Strategies for Marketers

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work

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From HealthLeaders Magazine
Does E-Health Stand a Remote Chance?
As technology advances and costs fall, the use of telemedicine expands, but obstacles to achieving e-health success remain. [Read More]
Service Line Management
A Telestroke of Genius
As hospitals take to the idea of telemedicine, they're partnering up to provide the best stroke care possible, even if from afar. [Read More]
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    Marketing Forum

    Three E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
    Audio Feature
    Patients at the Center

    Michael Dowling, CEO of North Shore-Long Island Jewish Health System, has set a 10-year goal for his organization to be in the top metric in terms of quality, patient safety, patient satisfaction, and care coordination. "You want to be in a situation that when people come to North Shore they get the full complement of services, easily coordinated, with total transparency and communication. Where people leave at the end of the day and say, 'That was a great experience,'" he says. Here, he talks about how the organization is putting patient care at the center of everything they do. [Listen Now]
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