HealthLeaders Media Marketing Weekly - February 16, 2011 | Disney Reaches Into Maternity Wards View as a Webpage | Subscribe for Free
Disney Reaches Into Maternity Wards
Doug Desjardins, for HealthLeaders Media

A marketing campaign from the Walt Disney Company will have reps visiting hundreds of maternity hospitals in the U.S. this spring to hand out free baby apparel. But a child advocacy group suggests hospitals may not be the proper setting for Disney's marketing effort.[Read More]
cora nucci
  February 16, 2011


Editor's Picks
The New Chief Marketing Officer
As the U.S. healthcare industry enters an era of change heralded by healthcare reform, the role of a healthcare system's chief marketing officer is also transforming. Marketing experts say CMOs should spend more time crafting an organization's message than on ad campaigns. [Read More]
Federal Budget Pleases Doctors, Not Hospitals
President Barack Obama's fiscal 2012 budget proposal received a mixed reaction from groups representing healthcare providers. The American Medical Association approves of plans to shift Medicare and Medicaid payments away from states and insurers in order to improve physician reimbursements. But, the American Hospital Association said it was "deeply disappointed" by this plan. [Read More]
Healthcare Leaders Reveal Uncertainties about Industry Direction
Dedication to mission remains strong among healthcare leaders but achieving goals in an era of cost reductions is a growing concern, according to the results of the 2011 HealthLeadersMedia Industry Survey. The poll of 1,500 healthcare leaders found that 88% said dedication to mission is strong or very strong while cost reductions were listed as the No. 2 concern, up from No. 6 from two years ago. [Read More]
Rounds: Orthopedic Leadership Strategies: Engage, Measure, and Perform
Forward-thinking orthopedic leaders are ensuring high performance and coordination among a carefully constructed caregiver team. Those leaders are also exploring the right metrics to know whether the outcomes they are tracking are the most meaningful to patients. Join the executive and clinical leadership team from nationally renowned MemorialCare Health System and orthopedic innovator Marshall Steele, MD, on March 29 for a three-hour dive into essential orthopedic leadership strategy. [Read More]
Campaign Spotlight
Online Web Gallery Fuels Hospital Campaign
Putting a face on healthcare through real-life stories is a tried-and-true marketing strategy and it's one Arnold Palmer Hospital for Children in Orlando is using in its new campaign to engage consumers. The Meet Our Kids campaign features a picture gallery on the Arnold Palmer Hospital Web site with dozens of photos of kids who have been treated at the hospitals along with their names and ages. [Read More]

Marketing Headlines

Kiwi company wooing medical tourists from US
TV NZ, February 16, 2011

Emergency Room Wait Times Used as Marketing Strategy
The Ledger, February 16, 2011

Healthcare social media sites neglect privacy protections
InformationWeek, February 16, 2011

Rate of spine surgery soars
The Wall Street Journal, February 16, 2011

Report Blames Speedy FDA Clearance for Medical Device Recalls
Bloomberg Businessweek, February 16, 2011

Hospital 'Observation' Status a Matter of Billing
Healthcare Technology Online, February 15, 2011

Patient Alarms Often Unheard, Unheeded
The Boston Globe, February 14, 2011

Sponsored Headlines from IBM
Case Study: Mayo Clinic helps radiologists pinpoint potential problems : Mayo Clinic transforms the way it processes and interprets medical imaging results to enable more accurate detection. Powerful algorithms pinpoint potential problem areas within medical images and flag them based on the probability of abnormality. This process transformation increases diagnostic sensitivity for detection of brain aneurysms through intelligent flagging of high-risk areas.

Case Study: University College London Hospitals: UCLH had to adhere to the 18wkRTT requirements stated by the U.K. government. The BPM based Patient Tracking System (PTS) enabled them to better manage their clinical pathways and resources and also help improve patient experience by reducing uncertainty in the scheduling of treatments.

Discover, Interact, and Optimize for Smarter Healthcare with BPM Powered by Smart SOA: This IBM® RedguideTM describes one of the most significant challenges in healthcare today: the need for healthcare providers to effect patient care positively and proactively in the face of increasing patient load and information overload. IBM WebSphere® business process management (BPM) powered by smart service-oriented architecture (SOA), or BPM powered by Smart SOA, has the potential to maintain the medical common body of knowledge. It also makes critical, current data available to practitioners in a manner that is consistent with the evidence-based, event-driven environment to which healthcare aspires. BPM powered by Smart SOA can also automate healthcare provider administrative and care delivery processes.

Calendar of Events

On Demand: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking

On Demand: Five Proven Steps to Improve Patient Satisfaction Scores

On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts

On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes

On Demand: Marketing Oncology: Service Line Strategies for Marketers

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work

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    Marketing Forum

    Three E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
    Audio Feature
    Patients at the Center

    Michael Dowling, CEO of North Shore-Long Island Jewish Health System, has set a 10-year goal for his organization to be in the top metric in terms of quality, patient safety, patient satisfaction, and care coordination. "You want to be in a situation that when people come to North Shore they get the full complement of services, easily coordinated, with total transparency and communication. Where people leave at the end of the day and say, 'That was a great experience,'" he says. Here, he talks about how the organization is putting patient care at the center of everything they do. [Listen Now]
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