HealthLeaders Media Marketing Weekly - February 9, 2011 | Super Bowl Ads Kick Off Hospital Chain Campaign View as a Webpage | Subscribe for Free
Super Bowl Ads Kick Off Hospital Chain Campaign
Doug Desjardins, for HealthLeaders Media

Massachusetts-based Steward Health launched a campaign during last Sunday's Super Bowl broadcast to promote its hospitals. Steward's marketing director said the ad kicked off a two-month campaign that will be "a game-changer" for healthcare marketing.[Read More]
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  February 9, 2011


Editor's Picks
Top-Spending Hospitals Save More Lives After Heart Attack
When hospitalized for a major acute medical condition—including heart attack, stroke, and pneumonia—patients are less likely to die in hospitals that spend more on the care they provide. That's according to a study of 2.5 million patients admitted to hospitals in California over a 10-year period published in the Feb. 1 issue of the Archives of Internal Medicine. [Read More]
Hospital Job Growth Flat in January
Hospital job growth in the U.S. was nearly flat in January, with just 700 new payroll jobs added during the first month of 2011, according to preliminary data from the U.S. Bureau of Labor Statistics. Overall, the healthcare sector generated 10,600 new jobs in January, about half the 2010 monthly average of 22,000. [Read More]
HIPAA Violations Remind Hospitals to Reinforce Privacy Rules
A spate of high-profile HIPAA violations serves as a reminder that the toughest fight in the battle to keep medical records private may be the one against human curiosity. [Read More]
Rounds: Cardiac Care Leadership for Improved Alignment and Outcomes
Join us on February 15 live from Baylor Heart and Vascular Hospital for HealthLeaders Media Rounds: Cardiac Care Leadership for Improved Alignment and Outcomes. In this extended webcast, share the lessons from executives at leading national cardiac service lines and medical groups on shared governance, clinical integration, and physician alignment. This extended webcast includes a roundtable discussion—including interactive Q&A—with successful strategies from top executives. [Read More]

Marketing Headlines

Insurers Roll Out Alternatives to Pricey Long-Term Care Coverage
Wall Street Journal, February 7, 2011

Chicago Catholic Hospitals Explore Merger
Chicago Tribune, February 7, 2011

Kaiser Permanente Takes Free Screenings to D.C.
The Washington Post, February 8, 2011

Blumenthal Slams EHR Critics
Information Week, February 8, 2011

Disney's marketing now starts in the delivery room
Time, JFebruary 9, 2011

Sponsored Headlines from IBM
Case Study: Mayo Clinic helps radiologists pinpoint potential problems : Mayo Clinic transforms the way it processes and interprets medical imaging results to enable more accurate detection. Powerful algorithms pinpoint potential problem areas within medical images and flag them based on the probability of abnormality. This process transformation increases diagnostic sensitivity for detection of brain aneurysms through intelligent flagging of high-risk areas.

Case Study: University College London Hospitals: UCLH had to adhere to the 18wkRTT requirements stated by the U.K. government. The BPM based Patient Tracking System (PTS) enabled them to better manage their clinical pathways and resources and also help improve patient experience by reducing uncertainty in the scheduling of treatments.

Discover, Interact, and Optimize for Smarter Healthcare with BPM Powered by Smart SOA: This IBM® RedguideTM describes one of the most significant challenges in healthcare today: the need for healthcare providers to effect patient care positively and proactively in the face of increasing patient load and information overload. IBM WebSphere® business process management (BPM) powered by smart service-oriented architecture (SOA), or BPM powered by Smart SOA, has the potential to maintain the medical common body of knowledge. It also makes critical, current data available to practitioners in a manner that is consistent with the evidence-based, event-driven environment to which healthcare aspires. BPM powered by Smart SOA can also automate healthcare provider administrative and care delivery processes.

Calendar of Events

On Demand: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking

On Demand: Five Proven Steps to Improve Patient Satisfaction Scores

On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts

On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes

On Demand: Marketing Oncology: Service Line Strategies for Marketers

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work

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From HealthLeaders Magazine
Healthcare Reform Spawns Daunting Regulations
The volume of new regulations required by healthcare reform legislation is daunting, but what has healthcare leaders especially concerned are the particulars, which are still under development. [Read More]
Service Line Management
Improving Head and Neck Cancer Outcomes
New approaches are resulting in less devastating impact on speech, swallowing, and appearance. [Read More]
  • Spine & Neck Service Line Requires Planned Growth
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    Marketing Forum

    Three E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
    Audio Feature
    Patients at the Center

    Michael Dowling, CEO of North Shore-Long Island Jewish Health System, has set a 10-year goal for his organization to be in the top metric in terms of quality, patient safety, patient satisfaction, and care coordination. "You want to be in a situation that when people come to North Shore they get the full complement of services, easily coordinated, with total transparency and communication. Where people leave at the end of the day and say, 'That was a great experience,'" he says. Here, he talks about how the organization is putting patient care at the center of everything they do. [Listen Now]
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