HealthLeaders Media Marketing Weekly - February 2, 2011 | Fast-Service Guarantee Works for Texas Hospitals View as a Webpage | Subscribe for Free
Fast-Service Guarantee Works for Texas Hospitals
Doug Desjardins, for HealthLeaders Media

A hospital network in Texas has expanded a pilot program that guarantees patients will see an emergency room physician within 15 minutes or their care will be provided for free. And, so far, it's produced impressive results.[Read More]
cora nucci
  February 2, 2011


Editor's Picks
Finances Remain Top Concern for Hospital CEOs
Financial challenges ranked No. 1 on the list of top concerns among hospital CEOs, as it has for the last six years, according to the American College of Healthcare Executives' annual survey of top issues confronting hospital leaders. [Read More]
Hospital Labor Costs Ratchet Up: Wage Growth Still Slow
The U.S. Labor Statistics Employment Cost Index shows total compensation costs for hospital employees rose 2.1% in 2010, slightly better than the 2% average increase in the U.S. as a whole. The slight increase in total compensation, which includes wages, salaries and benefits, wasn't great but was better than the 1.6% increase in 2009. [Read More]
Federal Judge in FL Declares Healthcare Law 'Void'
A federal judge in Pensacola, FL has ruled the entire Patient Protection and Affordable Care Act as unconstitutional because of the inseverable individual mandate provision that requires people to carry health insurance or else pay a penalty. [Read More]
Rounds: Cardiac Care Leadership for Improved Alignment and Outcomes
Join us on February 15 live from Baylor Heart and Vascular Hospital for HealthLeaders Media Rounds: Cardiac Care Leadership for Improved Alignment and Outcomes. In this extended webcast, share the lessons from executives at leading national cardiac service lines and medical groups on shared governance, clinical integration, and physician alignment. This extended webcast includes a roundtable discussion—including interactive Q&A—with successful strategies from top executives. [Read More]

Marketing Headlines

Top healthcare IT predictions for 2011
Information Week, Jan. 28, 2011

Radiologist shortage causes outsourcing
Dayton Beach News Journal, Jan.31, 2011

Funding delay imperils hospital projects
Syracuse Post-Standard, Jan.31, 2011

CausePlay debuts Hospitopia hospital fundraising game, Jan.31, 2011

Is concierge healthcare worth the money?
Daily Finance, Jan. 30, 2011

Sponsored Headlines from IBM
Forrester Whitepaper: CMO's Must Connect the Dots of the Online Brand: Digital has been widely embraced by consumers and by many parts of the enterprise. But the adoption of digital channels—Web sites, mobile apps, online sales and customer service, and other smart touches—has often occurred in a piecemeal way. This has resulted in three potential mishaps.

Openness: The Basis for a Sound Unified Communications Strategy: The vast majority of customer environments are mixed environments. In this IBM® podcast you'll hear how an open approach provides you with choice. So instead of ripping out a perfectly good infrastructure, you can integrate what you've already invested in and create additional business value.

AMA Webcast: The Online Customer Experience—Make it Exceptional: IBM has defined a forward-looking vision for how organizations will turn today's customer experiences into exceptional experiences that drive business results. Join us on September 21 to hear Kristen Lauria, Vice President of Marketing & Channels at IBM, talk about this vision and introduce two innovative clients who are achieving results today by bringing together the right combination of capabilities online.

Your world, your way: the IBM WebSphere: For a business to stay competitive, it needs to be more productive and respond quicker to business opportunities. Watch this demo to see how IBM® WebSphere® Portal software enables you to connect your users with the right people, applications, and information—to drive business efficiency and success.

IBM WebSphere Portal for insurance demo: With so many insurance companies to choose from, how can you stand out from the rest? Watch this demo to see how one insurance company did just that. By using IBM® WebSphere® Portal and related Lotus® software, their customers can now learn about products, file claims and much more; while their agents have access to the tools and resources they need.

Calendar of Events

On Demand: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking

On Demand: Five Proven Steps to Improve Patient Satisfaction Scores

On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts

On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes

On Demand: Marketing Oncology: Service Line Strategies for Marketers

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work

Stay Connected to Marketing Weekly
To help us ensure future delivery of HealthLeaders Media Marketing Weekly, please add our "From" address——to your address book or e-mail whitelist.
From HealthLeaders Magazine
Healthcare Reform Spawns Daunting Regulations
The volume of new regulations required by healthcare reform legislation is daunting, but what has healthcare leaders especially concerned are the particulars, which are still under development. [Read More]
Service Line Management
Improving Head and Neck Cancer Outcomes
New approaches are resulting in less devastating impact on speech, swallowing, and appearance. [Read More]
  • Spine & Neck Service Line Requires Planned Growth
  • Webcast: Back and Spine Care Workshop
  • Robotic Surgery May Improve Head and Neck Cancer Survival Odds
    Marketing Forum

    Three E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
    Audio Feature
    Patients at the Center

    Michael Dowling, CEO of North Shore-Long Island Jewish Health System, has set a 10-year goal for his organization to be in the top metric in terms of quality, patient safety, patient satisfaction, and care coordination. "You want to be in a situation that when people come to North Shore they get the full complement of services, easily coordinated, with total transparency and communication. Where people leave at the end of the day and say, 'That was a great experience,'" he says. Here, he talks about how the organization is putting patient care at the center of everything they do. [Listen Now]
    Sponsor HealthLeaders Media Marketing Weekly

    Contact Paul Mattioli, Sr. Director of Sales, at or call 800.639.7477.
    Marketing Resources From HealthLeaders Media

    Free newsletter download: View the new digital Healthcare Marketing Advisor and experience the enhanced rich-media PDF format.
    Want more on healthcare marketing? Visit the MarketShare blog for thoughts and news on hospital marketing and advertising.
    Sign up to receive our new, free e-mail publication that offers concise updates on the top nursing leadership headlines, as well as best practices, practical advice, and expert strategies from nurse industry thought leaders.
    New book: A comprehensive guide to community benefit and 990H reporting.
    HIPAA changes bring massive new penalties. Are you up-to-date on the regs?
    Listen Now: Dramatic tactics to improve the patient experience.
    MAGAZINE   |   NEWS   |   TERMS OF SERVICE   |   PRIVACY POLICY © 2011 HealthLeaders Media
    If you prefer not to receive this email newsletter, you can unsubscribe here
    HealthLeaders Media Marketing Weekly is a division of HealthLeaders Media ©2011
    5115 Maryland Way
    Brentwood, TN 21027
    Serving the business information needs of healthcare executives and professionals.