HealthLeaders Media Marketing Weekly - January 26, 2011 | Hospitals Host Mammogram 'Parties' View as a Webpage | Subscribe for Free
Hospitals Host Mammogram 'Parties'
Doug Desjardins, for HealthLeaders Media

More hospitals are throwing mammogram 'parties' to get women in for regular breast cancer screenings. The social events are helping hospitals increase diagnostic tests at a time when regular screenings are being delayed, often for financial reasons.[Read More]
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  January 26, 2011


Editor's Picks
Healthcare Reform Spawns Daunting Regulations
For hospitals and those who work within them, the Patient Protection and Affordable Care Act might be a scary tome. Its 907 pages of legislation creates new task forces, agendas, boards, new and greater accountability and, some would say, a whole new world order. [Read More]
CHF Patients May Fare Better, Pay More at High Volume Hospitals
It's well established that the more surgical and cardiovascular procedures performed at a given hospital, the better the chances for improved outcomes. But a new study in the Annals of Internal Medicine shows that hospitals that treat a high volume of patients with congestive heart failure also produce better patient outcomes but charge more for hospital stays. [Read More]
Medicare Fraud Recovery Totaled $4 Billion in 2010
Federal officials recovered $4 billion in taxpayer funds through Medicare fraud and prevention efforts in 2010, the largest amount ever. Federal officials cited new legal tools provided by the Patient Protection and Affordable Care Act as part of the reason for the large haul and hinted that fraud prevention efforts would be stepped up even more in 2011. [Read More]
Webcast: Proven Strategies to Market Women's Services
Women are a vital audience to reach—is your marketing cutting it? As the primary healthcare decision-makers and the key to unlocking additional service audiences, you need up-to-date, effective marketing strategies to win women’s loyalty—thus, business—and expand your market share. Join HealthLeaders Media on January 31, at 1 p.m. (EST) for this 90-minute Webcast, including Q&A, and learn from women’s health marketing experts. [Read More]

Marketing Headlines

Plastic surgery companies under fire for tempting people into unneeded surgery
The Observer, January 23, 2011

As docs age worries about their ability grow
The New York Times, January 25, 2011

Keeping the ER running at no charge
Wilton Bulletin, January 22, 2011

Butler Hospital uses RFID linked to voice-over-IP
RFID Journal, January 21, 2011

New Jersey lawmakers advance ACO bill
The Star Ledger, January 25, 2011
Sponsored Headlines from IBM
Forrester Whitepaper: CMO's Must Connect the Dots of the Online Brand: Digital has been widely embraced by consumers and by many parts of the enterprise. But the adoption of digital channels—Web sites, mobile apps, online sales and customer service, and other smart touches—has often occurred in a piecemeal way. This has resulted in three potential mishaps.

Openness: The Basis for a Sound Unified Communications Strategy: The vast majority of customer environments are mixed environments. In this IBM® podcast you'll hear how an open approach provides you with choice. So instead of ripping out a perfectly good infrastructure, you can integrate what you've already invested in and create additional business value.

AMA Webcast: The Online Customer Experience—Make it Exceptional: IBM has defined a forward-looking vision for how organizations will turn today's customer experiences into exceptional experiences that drive business results. Join us on September 21 to hear Kristen Lauria, Vice President of Marketing & Channels at IBM, talk about this vision and introduce two innovative clients who are achieving results today by bringing together the right combination of capabilities online.

Your world, your way: the IBM WebSphere: For a business to stay competitive, it needs to be more productive and respond quicker to business opportunities. Watch this demo to see how IBM® WebSphere® Portal software enables you to connect your users with the right people, applications, and information—to drive business efficiency and success.

IBM WebSphere Portal for insurance demo: With so many insurance companies to choose from, how can you stand out from the rest? Watch this demo to see how one insurance company did just that. By using IBM® WebSphere® Portal and related Lotus® software, their customers can now learn about products, file claims and much more; while their agents have access to the tools and resources they need.
Calendar of Events

On Demand: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking

On Demand: Five Proven Steps to Improve Patient Satisfaction Scores

On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts

On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes

On Demand: Marketing Oncology: Service Line Strategies for Marketers

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work

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From HealthLeaders Magazine
Healthcare Reform Spawns Daunting Regulations
The volume of new regulations required by healthcare reform legislation is daunting, but what has healthcare leaders especially concerned are the particulars, which are still under development. [Read More]
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    Three E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
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    Michael Dowling, CEO of North Shore-Long Island Jewish Health System, has set a 10-year goal for his organization to be in the top metric in terms of quality, patient safety, patient satisfaction, and care coordination. "You want to be in a situation that when people come to North Shore they get the full complement of services, easily coordinat